COVID-19 has taught us many valuable lessons, but perhaps the most valuable of all is the importance of having access to a strong, well-prepared healthcare system. This is the mission that for the past 40 years Médecins du Monde has been campaigning for, universal and inclusive access to healthcare. Present in France and in 39 countries, the association is committed to treating the most vulnerable populations, to bear witness to the obstacles in accessing healthcare, and to denounce attacks on dignity and human rights. 

In this unprecedented year, the association wished to reaffirm its role by declaring that if COVID-19 could reach everyone without distinction, then so would Médecins du Monde. And that is the promise of the campaign from the Marcel agency, directed by Jessy Moussallem. 

French actor and Cesar award nominee Denis Menochet, guides us through a series of striking images many of which we’re all familiar with: families glued to their screen, people fleeing their homes, the elderly isolated, closed borders. His speech echoes through the scenes like that little voice in your head that with absolute certainty states: “No matter who you are or where you’re from, I’ll get to you.” But what appears to be a message of despair is in fact a message of hope and reassurance. 

For Menochet’s voice is not that of the virus, but that of the workers from Médecins du Monde. The TV commercial features the real people of the association, not actors, so that the world can discover the faces of those who fight tirelessly. 

Credits

Client Médecins du Monde Agency Marcel Anne De Maupeou, creative director (Publicis France); Gaëtan du Peloux, Youri Guerassimov, executive creative directors; Clément Sechet, creative director; Hugo Wahledow, artistic director; Claudia Illan, copywriter; Fanny Delaunay, consulting director; Cleo Ferenczi, head of TV production. Production Phantasm x Object & Animal Jessy Moussallem, director; Julien Poupard, DP; Olivier Muller, Anthony Bargis, producers; Pierre Signoret, director of production. Postproduction Prodigious Celine Genty, postproduction manager; Benjamin Weill, Tianes Montasser, editors. Editorial Everest Sound Prodigious Boris Nicou, Boris Jeanne. Modelmaking/motion design Matthieu  Andrieu, modelmaker; Maxime Philippeaux, motion designer.

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