This commercial titled “Things” introduces us to a spaghetti-covered toddler named Gus who's a messy handful. We then learn that Gus doesn’t know he has a “thing” (an illness) that could change his world. But because Sutter Health doctors know what that “thing” is, they can help him get rid of it. As a result, one day Gus can grow up to invent a “thing” (a highly complicated looking piece of electronics) that will change the world.

Malcolm Venville of Anonymous Content directed this spot for San Francisco Bay Area-based Sutter Health out of agency Arnold Worldwide.

Credits

Client Sutter Health Agency Arnold Worldwide Jim Elliott, global chief creative officer; Wade Devers, managing partner, executive creative director; Chris Valencius, SVP, group creative director; John Simpson, SVP, creative director; Gregg Nelson, VP, creative director; Rua Perston, associate creative director-art; Matt Cramp, associate creative director-copy; Gordon Chislett, associate design director; Miki Turner, copywriter; Bill Goodell, EVP, director of content production; William Near, SVP, broadcast producer; Alissa Feldbau, assistant broadcast producer; Karin Wood, SVP, director of planning. Production Anonymous Content Malcolm Venville, director; Eric Stern, managing director/executive producer; SueEllen Clair, executive producer/production; Kerry Haynie, head of production; Jeff Tanner, producer; Joan Duff, production supervisor. Editorial/VFX Lost Planet & Black Hole Charlie Johnson and Max Koepke,editors; Krystn Wagenberg, exec producer; Casey Cayko and Felix Cabrera, producer. Audio Soundtrack Boston Mike Secher, engineer. Music Singing Serpents Dennis Culp, producer. Color Company 3 Tim Masick, colorist.

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