This commercial titled “Things” introduces us to a spaghetti-covered toddler named Gus who's a messy handful. We then learn that Gus doesn’t know he has a “thing” (an illness) that could change his world. But because Sutter Health doctors know what that “thing” is, they can help him get rid of it. As a result, one day Gus can grow up to invent a “thing” (a highly complicated looking piece of electronics) that will change the world.
Malcolm Venville of Anonymous Content directed this spot for San Francisco Bay Area-based Sutter Health out of agency Arnold Worldwide.
Credits
Client Sutter Health Agency Arnold Worldwide Jim Elliott, global chief creative officer; Wade Devers, managing partner, executive creative director; Chris Valencius, SVP, group creative director; John Simpson, SVP, creative director; Gregg Nelson, VP, creative director; Rua Perston, associate creative director-art; Matt Cramp, associate creative director-copy; Gordon Chislett, associate design director; Miki Turner, copywriter; Bill Goodell, EVP, director of content production; William Near, SVP, broadcast producer; Alissa Feldbau, assistant broadcast producer; Karin Wood, SVP, director of planning. Production Anonymous Content Malcolm Venville, director; Eric Stern, managing director/executive producer; SueEllen Clair, executive producer/production; Kerry Haynie, head of production; Jeff Tanner, producer; Joan Duff, production supervisor. Editorial/VFX Lost Planet & Black Hole Charlie Johnson and Max Koepke,editors; Krystn Wagenberg, exec producer; Casey Cayko and Felix Cabrera, producer. Audio Soundtrack Boston Mike Secher, engineer. Music Singing Serpents Dennis Culp, producer. Color Company 3 Tim Masick, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
