Seattle-based production studio World Famous has partnered with Make-A-Wish Alaska and Washington to grant an unprecedented wish for six-year-old Alexis, who recently battled acute lymphoblastic leukemia. Alexis wanted to create a cartoon that would tell her own story in a way her friends could understand and bring awareness to pediatric cancer.
The World Famous team rallied together to bring Alexis’s story to life. The resulting three-minute film, Alexis’s Wish, is a powerful yet whimsical fairy tale starring Princess Alexis as herself battling the dragon “Kemia” with the help of her family and friends.
Credits
Client Make-A-Wish Alaska and Washington Production World Famous, Seattle Dan Brown, director; Juan Carlos Arenas, art direction, character design and backgrounds; Alan Nay, executive producer; Shawn Fedorchuk, Thomas Prince, Andy Seaver, editors; Rogelio Salinas, lead animator; Yassir Rasan, lead character animator; Ben Bullock, Cody Cobb, Joe Garber, Chase Hochstatter, Corey Lewis, Alan Llave, John McIntosh, Andy Musser, Carl Nelson, Stieg Retlin, Jake Wegesin, Lawrence Wyatt, animators. (Toolbox: Adobe Illustrator, Photoshop, After Effects, Premiere; Cinema 4D)Music Madrona Music Jason Staczek, composer. Audio Mix/Voice Recording Clatter&Din Eric Johnson, sound design & surround mix; Ben Kersten, sound design. Jamie “Foley Rambo” Hunsdale, Foley artist. Performers Alexis Hwa as herself; Angela Hwa as herself; Jamie Chung, narrator.
American Family Insurance connects with Marvel Studio’s Captain America: Brave New World--which hits theaters this week (2/14)--on a campaign which reflects the parallels between the insurance company’s Red Roofline and Captain America’s iconic shield as trusted symbols of protection.
This :45 cinema ad features original footage with Anthony Mackie as Captain America in an action-packed sequence that concludes at a family’s home. Introduced by American Family Insurance’s distinctive musical jingle, we hear a voiceover reminding viewers “Life’s better when you’re under our roof because we help protect your dreams.” As Captain America checks on the family, their son remarks, “I like your shield.” Captain America looks upward to the red roof and responds, “I like yours, too.” The ad ends with the company logo and its long-running tagline, “Insure carefully, dream fearlessly.”
The :45 cinema spot and :30 TV version were directed by Anthony Leonardi III via production house Eleanor for ad agency Elite Media.
