Seattle-based production studio World Famous has partnered with Make-A-Wish Alaska and Washington to grant an unprecedented wish for six-year-old Alexis, who recently battled acute lymphoblastic leukemia. Alexis wanted to create a cartoon that would tell her own story in a way her friends could understand and bring awareness to pediatric cancer.
The World Famous team rallied together to bring Alexis’s story to life. The resulting three-minute film, Alexis’s Wish, is a powerful yet whimsical fairy tale starring Princess Alexis as herself battling the dragon “Kemia” with the help of her family and friends.
Credits
Client Make-A-Wish Alaska and Washington Production World Famous, Seattle Dan Brown, director; Juan Carlos Arenas, art direction, character design and backgrounds; Alan Nay, executive producer; Shawn Fedorchuk, Thomas Prince, Andy Seaver, editors; Rogelio Salinas, lead animator; Yassir Rasan, lead character animator; Ben Bullock, Cody Cobb, Joe Garber, Chase Hochstatter, Corey Lewis, Alan Llave, John McIntosh, Andy Musser, Carl Nelson, Stieg Retlin, Jake Wegesin, Lawrence Wyatt, animators. (Toolbox: Adobe Illustrator, Photoshop, After Effects, Premiere; Cinema 4D)Music Madrona Music Jason Staczek, composer. Audio Mix/Voice Recording Clatter&Din Eric Johnson, sound design & surround mix; Ben Kersten, sound design. Jamie “Foley Rambo” Hunsdale, Foley artist. Performers Alexis Hwa as herself; Angela Hwa as herself; Jamie Chung, narrator.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
