Rodrigo Garcia Saiz of L.A.-based Central Films directed this public service piece for NYC organ donation network LiveON NY and agency Ogilvy Brazil. The short features former military CNOs (Casualty Notification Officers) who deliver heartwarming, life affirming news to hopeful patients awaiting organ donations.
The tear-inducing film follows three former CNOs, who were previously tasked with one of the most difficult jobs imaginable: delivering the life altering news of the death of a service member to family members. After years of treating this duty with the utmost respect and reverence, they are given the opportunity to become Hope Notification Officers and deliver news that will change the course of a person’s life in an entirely different way. The former CNOs pay a surprise visit to ailing hospital patients to present them with the news that they will be receiving their long-awaited organ transplant. Emotions run high for both the organ recipients and the officers, united by the uplifting and hopeful exchange.
Credits
Client LiveON NY Agency Ogilvy Brazil Claudio Lima, chief creative officer; Felix Del Valle, executive creative director; Marcos Botelho, copywriter; Bruno Montoro, Fabio Natan, art directors; Rafael Rosi, head of production. Production Central Films Rodrigo Garcia Saiz, director; Mateo Londono, DP; John Barreiro, executive producer/producer; Raul Senties, Hector Flores, first assistant directors. Sound Nicolas Cruz Editorial Whitehouse Chicago Carlos Lowenstein, editor; Meaghan Rahamut, Lauren Pecson, assistant editors; Dawn Guzowski, editorial producer. Postproduction StratoStorm Brazil Acauan Pastore, colorist Helana Hilario, post producer; Mario Pece, post supervisor. Music Chris Jordao Sao Paulo Chris Jordao, Xanna D’aguiar, music producers; Karl Steinert, Eric Lee, composers.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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