Rodrigo Garcia Saiz of L.A.-based Central Films directed this public service piece for NYC organ donation network LiveON NY and agency Ogilvy Brazil. The short features former military CNOs (Casualty Notification Officers) who deliver heartwarming, life affirming news to hopeful patients awaiting organ donations.
The tear-inducing film follows three former CNOs, who were previously tasked with one of the most difficult jobs imaginable: delivering the life altering news of the death of a service member to family members. After years of treating this duty with the utmost respect and reverence, they are given the opportunity to become Hope Notification Officers and deliver news that will change the course of a person’s life in an entirely different way. The former CNOs pay a surprise visit to ailing hospital patients to present them with the news that they will be receiving their long-awaited organ transplant. Emotions run high for both the organ recipients and the officers, united by the uplifting and hopeful exchange.
Credits
Client LiveON NY Agency Ogilvy Brazil Claudio Lima, chief creative officer; Felix Del Valle, executive creative director; Marcos Botelho, copywriter; Bruno Montoro, Fabio Natan, art directors; Rafael Rosi, head of production. Production Central Films Rodrigo Garcia Saiz, director; Mateo Londono, DP; John Barreiro, executive producer/producer; Raul Senties, Hector Flores, first assistant directors. Sound Nicolas Cruz Editorial Whitehouse Chicago Carlos Lowenstein, editor; Meaghan Rahamut, Lauren Pecson, assistant editors; Dawn Guzowski, editorial producer. Postproduction StratoStorm Brazil Acauan Pastore, colorist Helana Hilario, post producer; Mario Pece, post supervisor. Music Chris Jordao Sao Paulo Chris Jordao, Xanna D’aguiar, music producers; Karl Steinert, Eric Lee, composers.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
