Conceptualized by Leo Burnett Sri Lanka and executed in partnership with Leo Burnett Toronto, an inspired campaign for JAT Holdings’ Petal Paint is showcased in this case study video. Petal Paint was developed in an effort to reduce waste and create something beautiful from the flower offerings left at Buddhist temples. The initiative collects temple flowers and instead of discarding them, they are dried and the pigments from the petals are transformed into liquid paint–which is then used to restore temple art.
Mark Tutssel, executive chairman and chief creative officer of Leo Burnett Worldwide, stated: “This revolutionary idea harnesses the power of creativity to positively impact the world. It’s a wonderful example of a brand giving something back to Sri Lanka’s heritage and culture. This innovative work not only invites people to engage in a truly unique way, it also ensures the very important preservation and restoration of sacred temple art.”
CreditsClient JAT Holdings/Petal Paint Agency Leo Burnett Sri Lanka/Toronto Mark Tutssel, global chief creative officer; Judy John, chief creative officer; Anthony Chelvanathan, executive creative director/art director/designer; Rajdeepak Das, Lalindra Nanayakkara, executive creative directors; Athula Kathriarachchi, sr. creative director/art director; Nikhila Dissanayake, associate creative director; Janath Gamage, art director/designer; Anusha Wijeyeratne, Thuthi Gunawardena, Appanna Chetranda, sr. copywriters; Chathuranga Gamage, illustrator; Kalum De Silva, artist; David Nakata, editor; Jude Benedict, director--broadcast & photography production; Dennis Mather, group head, digital art production; Franca Piacente, executive agency producer. Music Rayson Matthews, Toronto Creative Studio Nice Shoes, Toronto.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More