Lena Beug (handled by Station Film in the U.S.) directed this humorous PSA for Road Safety Authority Ireland, produced by Red Rage Films for BBDO Dublin.
In the spot–titled “What Do You Think Will Happen”–automobile drivers are a bit apprehensive about how passengers will react when asked to buckle up their seat belts. Strange responses are imagined–only to find that in reality passengers are only too happy to put on their seat belts for safety’s sake.
Client Road Safety Authority (RSA) Ireland Agency BBDO Dublin Dylan Cotter, executive creative director; Clayton Homer, art director; Dillon Elliott, copywriter; Andrew Counihan, producer. Production Red Rage Films Lena Beug, director (handled by Station Film in the U.S.); Paul Holmes, exec producer; Kip Bogdahn, DP. Editorial/Post/VFX Screenscene Jake Walshe, editor; Hubert Montag, VFX.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
