Lena Beug (handled by Station Film in the U.S.) directed this humorous PSA for Road Safety Authority Ireland, produced by Red Rage Films for BBDO Dublin.
In the spot–titled “What Do You Think Will Happen”–automobile drivers are a bit apprehensive about how passengers will react when asked to buckle up their seat belts. Strange responses are imagined–only to find that in reality passengers are only too happy to put on their seat belts for safety’s sake.
CreditsClient Road Safety Authority (RSA) Ireland Agency BBDO Dublin Dylan Cotter, executive creative director; Clayton Homer, art director; Dillon Elliott, copywriter; Andrew Counihan, producer. Production Red Rage Films Lena Beug, director (handled by Station Film in the U.S.); Paul Holmes, exec producer; Kip Bogdahn, DP. Editorial/Post/VFX Screenscene Jake Walshe, editor; Hubert Montag, VFX.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More