Psyop partnered with Austin, Texas-based ad agency The Butler Bros to develop a public service campaign for Legacy and Leave No Trace, which aims to raise awareness, spark discussions, and encourage the general public to think about tobacco trash in a new way. This centerpiece PSA takes us to a toxic world, which ultimately turns out to be a single discarded cigarette.
Credits
Production Company: Psyop Psyop, director; Luisa Murray, exec producer; Minh Ly, producer; David Chontos, creative director; Lilit Hayrapetyan, designer; Andrew Park, matte painter; Kim Stevenson, lead Flame; Jonathan Iwata, compositor; Stephen Delalla, 3D lead; Brianne Meyer, Kevin Manning, Danka Chiang, modelers; Victor Garza, animator; Stephen Delalla, Jonathan Iwata, lighters; Jason Mortimer, GFX.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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