Sheryl Sandberg’s LeanIn.Org and Girl Scouts of the USA launched a new public service campaign to encourage leadership and achievement in girls. The campaign, called “Ban Bossy,” aims to draw attention to the ways girls and women are discouraged from leading…beginning when girls are called “bossy.”
“Ban Bossy” is a robust educational campaign that includes a newly launched website (BanBossy.com), educational materials, public service messages, promotional partnerships, social media and the Ban Bossy pledge.
As part of this initiative, BBDO New York has created a video, “Change the Story,” that highlights the price we pay for discouraging girls from leading. Douglas Avery of Furlined directed the piece which shows various girls discussing language that acts as a roadblock to their potential.
