Sheryl Sandberg’s LeanIn.Org and Girl Scouts of the USA launched a new public service campaign to encourage leadership and achievement in girls. The campaign, called “Ban Bossy,” aims to draw attention to the ways girls and women are discouraged from leading…beginning when girls are called “bossy.”
“Ban Bossy” is a robust educational campaign that includes a newly launched website (BanBossy.com), educational materials, public service messages, promotional partnerships, social media and the Ban Bossy pledge.
As part of this initiative, BBDO New York has created a video, “Change the Story,” that highlights the price we pay for discouraging girls from leading. Douglas Avery of Furlined directed the piece which shows various girls discussing language that acts as a roadblock to their potential.
Credits
Client LeanIn.Org, Girl Scouts of the USA. Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, N.Y.; Juliana Cobb, sr. VP, sr. creative director; Anne Lac, associate creative director/art director; Pamela Kim, associate creative director/copywriter; Amy Wertheimer, group executive producer; Tricia Lentini, executive producer; Georgie Turner, associate producer; Rani Vaz, head of music production. Production Furlined Douglas Avery, director; Diane McArter, president; David Thorne, sr. exec producer; Meghan Lang, exec producer; Greg Haggart, line producer. Editorial Crew Cuts Sherri Margulies, editor; Danielle Sclafani, assistant editor; Michelle Belaff, exec producer. Post Company 3 Tim Masick, colorist. Music Beacon Street Studios Audio Crew Cuts Julienne Guffain, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
