Sheryl Sandberg’s LeanIn.Org and Girl Scouts of the USA launched a new public service campaign to encourage leadership and achievement in girls. The campaign, called “Ban Bossy,” aims to draw attention to the ways girls and women are discouraged from leading…beginning when girls are called “bossy.”
“Ban Bossy” is a robust educational campaign that includes a newly launched website (BanBossy.com), educational materials, public service messages, promotional partnerships, social media and the Ban Bossy pledge.
As part of this initiative, BBDO New York has created a video, “Change the Story,” that highlights the price we pay for discouraging girls from leading. Douglas Avery of Furlined directed the piece which shows various girls discussing language that acts as a roadblock to their potential.
Credits
Client LeanIn.Org, Girl Scouts of the USA. Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, N.Y.; Juliana Cobb, sr. VP, sr. creative director; Anne Lac, associate creative director/art director; Pamela Kim, associate creative director/copywriter; Amy Wertheimer, group executive producer; Tricia Lentini, executive producer; Georgie Turner, associate producer; Rani Vaz, head of music production. Production Furlined Douglas Avery, director; Diane McArter, president; David Thorne, sr. exec producer; Meghan Lang, exec producer; Greg Haggart, line producer. Editorial Crew Cuts Sherri Margulies, editor; Danielle Sclafani, assistant editor; Michelle Belaff, exec producer. Post Company 3 Tim Masick, colorist. Music Beacon Street Studios Audio Crew Cuts Julienne Guffain, mixer.
This Tแบฟt (Vietnamese for Lunar New Year), Apple launches its second โShot on iPhoneโ campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans.
Titled โSave the Music,โ the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan.
โSave the Musicโ celebrates Evansโ love of music, pride in Vietnamese creativity and inspires others to follow that creative path.
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