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    The Best Work You May Never See: Laurence Thrush Directs Kaspi Bank’s “Tuyak Eskozhina”

    By SHOOTUpdated:No Comments1483 Views

    Laurence Thrush, who’s handled by Rabbit Content in the U.S., directed this spot via Almaty, Kazakhstan-based production company Anykey for Kaspi Bank out of agency GForce Grey, also in Almaty. The ad is part of a campaign for Kazakhstan’s Kaspi Bank which recognizes local heroes of Kazakhstan.

    The subject of this spot is Tuyak Eskozhina, who opened her own independent orphanage, the Sunlight Family Home, an institution that has since grown into the largest orphanage in Kazakhstan.

    Everyone featured in the commercial–titled “Tuyak Eskozhina–was a member or ex-member of the home, 350 boys and girls, men and women in total, who returned to the home for a group photo. 

    Credits

    Client Kaspi Bank Agency GForce Grey, Almaty, Kazakhstan  Yevgeniy Kostylev, head creative director; Sergey Kolos, creative director; Mariya Gassyuk, art director. Production Anykey, Almaty, Kazakhstan Laurence Thrush, director; Kirill Roschin, producer; Max Hoever, DP. Editorial/Post Anykey Dilshat Aliev, editor; Yerlan Tanayev, colorist. Music Mikita Moiseiev

    Genre:Documentary
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:AnykeyLaurence ThrushRabbit Content



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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