Laurence Thrush, who’s handled by Rabbit Content in the U.S., directed this spot via Almaty, Kazakhstan-based production company Anykey for Kaspi Bank out of agency GForce Grey, also in Almaty. The ad is part of a campaign for Kazakhstan’s Kaspi Bank which recognizes local heroes of Kazakhstan.
The subject of this spot is Tuyak Eskozhina, who opened her own independent orphanage, the Sunlight Family Home, an institution that has since grown into the largest orphanage in Kazakhstan.
Everyone featured in the commercial–titled “Tuyak Eskozhina–was a member or ex-member of the home, 350 boys and girls, men and women in total, who returned to the home for a group photo.