Laurence Thrush, who’s handled by Rabbit Content in the U.S., directed this spot via Almaty, Kazakhstan-based production company Anykey for Kaspi Bank out of agency GForce Grey, also in Almaty. The ad is part of a campaign for Kazakhstan’s Kaspi Bank which recognizes local heroes of Kazakhstan.
The subject of this spot is Tuyak Eskozhina, who opened her own independent orphanage, the Sunlight Family Home, an institution that has since grown into the largest orphanage in Kazakhstan.
Everyone featured in the commercial–titled “Tuyak Eskozhina–was a member or ex-member of the home, 350 boys and girls, men and women in total, who returned to the home for a group photo.
CreditsClient Kaspi Bank Agency GForce Grey, Almaty, Kazakhstan Yevgeniy Kostylev, head creative director; Sergey Kolos, creative director; Mariya Gassyuk, art director. Production Anykey, Almaty, Kazakhstan Laurence Thrush, director; Kirill Roschin, producer; Max Hoever, DP. Editorial/Post Anykey Dilshat Aliev, editor; Yerlan Tanayev, colorist. Music Mikita Moiseiev
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More