Chris Wilcha of Park Pictures directed this tale of actress Kristin Bauer van Straten (HBO’s True Blood) and her dog, Asher, who was an animal shelter rescue pet. She notes that there is a misconception that “a rescue is going to be damaged in some way.” Asher was a stray who was underweight, running around the streets of L.A. He has been a perfect pet and wonderful friend to van Straten for five years and counting. Agency is TBWAChiatDay, Los Angeles.
Credits
Agency: TBWAChiatDay, Los Angeles Lee Clow, global director, Media Arts; Gage Clegg, Becca Morton, group creative directors; Annie Johnston, art director; Guia Iacomin, executive agency producer; Chris Spencer, producer; Oke Mueller, group planning director; Megan Powers, planner. Production Company: Park Pictures Chris Wilcha, director; Jackie Kelman Bisbee, exec producer/owner; Dinah Rodriguez, exec producer/head of production; Mary Ann Marino, exec producer; Michelle Currinder, line producer. Editorial: Venice Beach Editorial Greg Young, editor; Don Andrews, assistant editor; Hunter Conner, exec producer. Audio: Play Studios, Santa Monica John Bolen, mixer; Lauren Cascio, exec producer.
Screenwork Type:Best Work
The Best Work You May Never See: Cadbury, VCCP London, Director Steve Rogers Stir A Sweet “Memory” Connecting Father and Daughter
Directed by Steve Rogers via Biscuit Filmworks for agency VCCP London, this spot titled “Memory” opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand. Her father, living with dementia, smiles at the sight of the chocolate, recognizing it as a gift his daughter has bought him since she was a child. In this moment, he doesn’t recognize her as his daughter. Instead, he begins to tell her how this ritual gifting always makes his wife laugh because, as he proudly reveals, he’s always hated nuts.
The daughter can’t help but laugh, touched by the idea that her father has kept this secret for so long. As he looks at her earnestly, he asks her not to tell his “daughter”--meaning her--about the secret, because “it makes her so happy.” The daughter responds softly. “It does.” She recognizes the quiet generosity of her father’s long-held secret, something he’s kept hidden from her all these years, despite not always remembering who she is.
Cadbury is committed to telling inclusive stories rooted in human truths that are representative of the U.K. To ensure the story’s accurate portrayal of people living with dementia, Cadbury consulted with specialists throughout the development of the film.
Cadbury has extended its partnership with Alzheimer’s Research UK, the UK’s leading dementia research charity, into 2025. The two organizations first joined together in 2024 to celebrate the role of Cadbury in the nation’s shared memories and to support the charity’s mission for a cure for dementia.
“Memory” was brought to life with the help of VCCP’s global content production studio Girl&Bear. The film will run across the U.K. throughout 2025, appearing on TV, VOD,... Read More
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