Directed by Johnny Hardstaff of RSA Films for JWT London, this spot shows us a young man in the slums of Honduras where he’s constantly pressured to join a street gang. However, this youngster has an alternative. U.K. Coffee brand Kenco has launched a “Coffee vs. Gangs” initiative whereby 20 at-risk young people will receive the education and training necessary to become coffee farmers.
John Smith of Whitehouse Post edited this :60 which feature VFX (scenes of tattoos in motion which reflect the peer pressure to join gangs) from Absolute, which maintains studios in London and NY.
Client Mondelez International--Kenco Agency JWT London Russel Ramsey, executive creatie director; Jaspar Shelbourne, creative director; Jess Oudot, copywriter; Matt Leach, art director; Carley Reynolds, producer; Lula Boardman, assistant producer. Production RSA Films Johnny Hardstaff, director; Annabel Ridley, exec producer. Editorial Whitehouse Post John Smith, editor; Lisa Kendrick, Bebe Evwaraye, exec producers. Post/VFX Absolute Music Eclectic Colin Smith, Simon Elms, composers. Sound Design Greek Street Studios Dan Weinberg, sound designer.
The Best Work You May Never See: Director Martin Werner Takes A Roller Coaster Ride To The Airport Via Flytoget
To illustrate that Flytoget is the fastest way from town to Oslo Airport, this spot for the express train turns its route into a roller coaster, with one family feeling the full impact of speed on their way to a vacation.
Directed by Martin Werner, produced by production house Bacon (Copenhagen, Oslo, Stockholm) and made with Oslo agency Try, the film is a wonderfully absurd take on the simple value proposition of getting to the airport quickly.
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