Directed by Johnny Hardstaff of RSA Films for JWT London, this spot shows us a young man in the slums of Honduras where he’s constantly pressured to join a street gang. However, this youngster has an alternative. U.K. Coffee brand Kenco has launched a “Coffee vs. Gangs” initiative whereby 20 at-risk young people will receive the education and training necessary to become coffee farmers.
John Smith of Whitehouse Post edited this :60 which feature VFX (scenes of tattoos in motion which reflect the peer pressure to join gangs) from Absolute, which maintains studios in London and NY.
Credits
Client Mondelez International–Kenco Agency JWT London Russel Ramsey, executive creatie director; Jaspar Shelbourne, creative director; Jess Oudot, copywriter; Matt Leach, art director; Carley Reynolds, producer; Lula Boardman, assistant producer. Production RSA Films Johnny Hardstaff, director; Annabel Ridley, exec producer. Editorial Whitehouse Post John Smith, editor; Lisa Kendrick, Bebe Evwaraye, exec producers. Post/VFX Absolute Music Eclectic Colin Smith, Simon Elms, composers. Sound Design Greek Street Studios Dan Weinberg, sound designer.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
