The children’s pop-up book motif is used to great effect in this spot directed by Yves Geleyn of production house Hornet Inc., for Leo Burnett, London.
Going from back to front in a pop-up book, we see Kellogg’s cereal at the family breakfast table and then go backwards to see how the cereal is made, underscoring the simple slogan at the spot’s end which is, “It all begins with sunshine and grains.”
Client Kellogg Europe Agency Leo Burnett, London. Guy Moore, creative director; Mark Franklin, Rob tenconi, creatives; Alessia Small, producer. Production Hornet Inc. Yves Geleyn, director; Jan Stebbins, exec producer; Cathy Kwan, producer; Joel Kretschman, live-action producer; Ivan Abel, DP; Carlos Ancalmo, storyboard artist; Mandy Smith, are director; Kim Dulaney, Andres Gutierrez Torres, Sarah Orenstein, Diana Park, designers; Michelle Higa, Harry Teitelman, animatic animators; Lee Gingold, lead compositor; David Hill, Joanna Newman, compositors; Tiffany Chung, Ted Wiggin, roto artists; Nathan Aquith, Melissa Chow, Eric Duke, Peter Erickson, Ben Kress, Tim McDonald, Hayley Morris, fabricators; Angela Stempel, fabrication & compositing intern; David Hawcock Books, paper engineer; Nate Spengler, 1st AC: Don Ganfield, motion control operator; Roman France, DIT; Michael Yetter, gaffer; Chris Clarke, best boy; Matt Walker, key grip; Matt Cryan, 2nd grip; Jon Osterman, VTR operator; Stephanie Andreou, script supervisor; Milton Katz, Stevie Weinstein-Foner, production assistants. Editorial Hornet Inc. R.J. Glass, editor
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
