After dumping a corpse into the river, a gangster falls short of doing the same with an empty water bottle. Instead he goes with his better nature and tosses the bottle into a nearby recycling bin, showing us that redemption is always possible.
Credits
Agency: BBDO West Jim Lesser, executive creative director; Neil Levy, copywriter; Roz Romney, art director; Nancy Cardillo, producer. Production Company: Tool of North America Geordie Stephens, director; Brian Latt, Jennifer Siegel, executive producers; Kelly Christensen, producer; James Kneist, DP. Editorial: Whitehouse Post Productions, Santa Monica Dan Oberle, editor; Jeff Carter, assistant editor; Gail Butler, producer. Postproduction: Vendetta Post,Complete Post | Creative Services Hollywood Crawford Riley, online editor.
,Sparkle, colorist.
Music: Wojahn Bros. Music Roger Wojahn, Scott Wojahn, composers; Marisa Mastroianni Davis, producer; Will Riley (freelancer), sound designer. Audio: Play Chris Hildrew, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment