A spokesperson said that before releasing its Brute Force all-terrain vehicle, Kawasaki wanted to run the ATV past corporate. At that moment, drivers literally do just that, motoring the vehicles through an office building, creating havoc. Leaving behind a shell of an office, the ATVs move on. The spokesman concludes, “I think that’s a thumbs-up from corporate.”
Credits
Agency: O๏ฟฝLeary & Partners Deidre McQuaide, executive creative director; Rob Pettis, creative director; Dave Huerta, Kevin Lukens, art directors
Production Company: Backyard,Circle Productions Nick Piper, director; Blair Stribley, Eriks Krumins, executive producers; Peter Steinzig, head of production; Danielle Lovett, producer; Jeff Cutter, DP.,Tom Murray, executive producer; Mike Gill, production manager, Kristian Jorgensen, production coordinator Editorial: Cake Rick Lobo, editor; Tatiana Derovanessian, executive producer; JP Patterson, producer; Jarred Buck, assistant editor Postproduction: Technicolor | Vancouver Thor Roos, colorist Audio: Peligro Music and Sound Design Greg Kuehn, audio post mixer/sound designer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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