German supermarket/department store chain Kaufland turned out this Xmas spot which shows a family moving into a house only to discover that a trailer home is next door. Suddenly the bloom is off the rose as the new family isn’t too pleased with its neighbors or neighborhood. However, kids of the respective families have no problem. The daughter in the new neighborhood family strikes up a friendship with the boy in the trailer home–much to the chagrin of her parents who proceed to build a fence separating the two residences.
Undaunted the kids pass messages through the fence and interact with one another despite the physical barrier put between them. When the girl’s parents grow concerned when they can’t find their daughter one night, they see that she’s at the fence trying to squeeze an Xmas gift through the fence for the lad. At that point, her parents come to the realization that the fence must come down. It does and the families share a meal together at a table where a section of fence once stood.
A super in German (translated into English) reads: “Friendship Knows No Borders” followed by the Kaufland logo.
Kaufland served as client and agency on the Xmas 2022 spot, which was directed by Thomas Garber of Tony Petersen Film, Haburg, with music and sound design out of Yessian Music in Hamburg.
CreditsClient Kaufland Agency Kaufland Holger Oehrlich, Matthias Grotter, creatives; Christian Schuetz, producer. Production Company Tony Petersen Film, Hamburg Thomas Garber, director; Matthias Konigswieser, DP. Editorial Tony Petersen Film Richard Marizy, editor. Music Yessian Music, Hamburg Ingmar Rehberg, EP/managing director; Catharina Schorling (CATT), composer; Oscar Eckhorst, arrangements; Brian Yessian, Michael Yessian, partners. Song title/artist: “Curve A Line”/CATT Sound Design Yessian Music, Hamburg Kamil Wojcziechowski, Anton Stein, sound designers. Audio Post Studio Funk, Hamburg Christof Weische, mixer.
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