A young man, who’s at the supermarket buying assorted junk foods with his buddies, stops dead in his tracks at the checkout stand. He’s instantly smitten at the sight of the cashier tallying up his grocery bill.
This prompts him to not only become a regular customer so he can keep seeing the attractive lass, but also to buy healthier food to impress duly impress her–maybe even whip her up a home-cooked meal.
Katia Lewkowicz via production house Carnibird directed this long-form spot for Intermarché supermarkets via French agency Romance. The piece is shot like a Truffaut or Lelouch movie driven by the song “L’amour l’amour l’amour” by Marcel Moloudji.
Client Intermarche Agency Romance Vincent Boursaud, Julien Bon, Gautier Fage, creative team; Alexandre Herve, executive creative director/copywriter; Romain Roux, strategic director; Sophie Megrous, TV producer. Production Carnibird Katia Lewkowicz, director. Postproduction Jerome Deplatiere Sound Production THE
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More