Curtis Wehrfritz of Untitled Films, Toronto, directed this three-spot tongue-in-cheek campaign. Developed by DDB Canada’s Toronto office, the creative is based on the idea that K-Y makes physical intimacy with your partner so comfortable and easy, women will view sex, and their partners in a whole new light.
In this particular spot, we see a middle-aged man trying to start a lawnmower–hardly a sexy sight. Yet beauty is in the eyes of the beholder. And the man’s wife looks with desire upon her lawnmowing hunk, seeing him quite differently in light of what K-Y has done to enhance their physical relationship.
Credits
Client K-Y Touch 2-in-1 Warming Oil and Personal Lubricant Agency DDB Canada, Toronto Kevin Drew Davis, chief creative officer; Denise Rossetto, Todd Mackie, executive creative directors; Paul Wallace, associate creative director; Domenique Raso, copywriter; Rebecca May, art director; Caroline Clarke, producer. Production Untitled Films, Toronto. Curtis Wehrfritz, director; Lexy Kavluk, exec producer; Brendan Steacy, DP; Michael Smith, line producer. Post Posterboy Brian Williams, Raj Ramnauth, editors; Michelle Rich, producer. Post Azyzfx, Toronto. James Andrews, online editor; Karen Huybers, online producer. PostAlter Ego, Toronto. Tricia Hagoriles, colorist. Audio RMW Music, Toronto. Dustin Anstey, engineer; Jeff Cohen, producer. Casting Powerhouse Casting
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
