David McNamara of Collective directed this PSA which is an uplifting montage of the type of pepole with type 1 diabetes who overcome adversity to achieve.
Peter Mostert of Holligan cut the spot which came out of healthcare ad agency GSW.
Credits
Client Juvenile Diabetes Research Foundation Agency GSW Jon Parkinson, sr. VP/director of integrated production/executive producer; Frank Mazzola, Anthony Turi, sr. VPs/group creative directors; Nicholas Capenear, sr. VP/executive creative director; Susan Perlbachs, executive VP/executive creative director; Jeannine Doumar, VP/associate creative director; Kirby Cobb, art director Production COLLECTIVE David McNamara, director; Ivy Dane, exec producer. Editorial Hooligan Peter Mostert, editor; Damien Oramus, graphics. Audio Sound Lounge Rob DiFondi, mixer.
ScreenWork Categories:Commercial
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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