David McNamara of Collective directed this PSA which is an uplifting montage of the type of pepole with type 1 diabetes who overcome adversity to achieve.
Peter Mostert of Holligan cut the spot which came out of healthcare ad agency GSW.
Credits
Client Juvenile Diabetes Research Foundation Agency GSW Jon Parkinson, sr. VP/director of integrated production/executive producer; Frank Mazzola, Anthony Turi, sr. VPs/group creative directors; Nicholas Capenear, sr. VP/executive creative director; Susan Perlbachs, executive VP/executive creative director; Jeannine Doumar, VP/associate creative director; Kirby Cobb, art director Production COLLECTIVE David McNamara, director; Ivy Dane, exec producer. Editorial Hooligan Peter Mostert, editor; Damien Oramus, graphics. Audio Sound Lounge Rob DiFondi, mixer.
ScreenWork Categories:Commercial
Screenwork Type:Best Work
PRETTYBIRD Director Salomon Ligthelm Reunites With Little Simz On “Flood” Music Video
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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