In this spot for Brooke Bond’s Red Rose Tea–titled, “Extra Cup”–a daughter breaks it to her dad that she has a girlfriend–a special girlfriend.
Joshua Traywick wrote and directed the :30 for Canadian TV and UK agency Mofilm. Traywick is represented in the U.S. by production house Escape Velocity. The spot is also posted online.
CreditsClient Unilever/Brooke Bond’s Red Rose Tea Agency Mofilm Sophie Robertson, sr. producer Production/Creative Joshua Traywick, writer/director; Ross Putman, David Hunter, producers; Ricardo Diaz, DP; Jeremy Michael Cohen, assistant director; Jonneke Grisham, production designer; Neesa Martin, stylist; Kevin Otte, production coordinator. Editorial Justin Fong, editor. Music Peter Broderick’s track titled “Eyes Closed and Traveling” Sound Design/Mixing Melody Gun Music + Sound Thomas Ouziel and Hamed Hokamzadeh. Performers Charlie Parker, Shane P. Allen, Kaye L. Morris
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More