The Newport Beach Film Festival has released its official 2018 marquee trailer “Quota: Who Made the Cut.” A sci-fi drama set in a dystopian future, the trailer–directed by Jillian Martin of Untitled.tv for agency Garage Team Mazda (GTM)–features two crystal miners who are pitted against each other to achieve their mining quota, and fulfill their contract. That’s the only way they’ll be able to return home. The question–like the one facing all film entrants to the Newport Beach Fest–is “who made the cut?”
The trailer will open the festival in Newport Beach, Calif., and screen before each of the 350 films on this year’s program. The festival runs April 26 through May 3.
Festival co-founder/director of marketing Todd Quartararo said he “gave the GTM free range on the creative. After considering eight ideas, GTM and Martin’s treatment for ‘Quota’ far surpassed our expectations.”
“The festival is renown for its highly-anticipated marquee trailers, which challenge and capture people’s imaginations,” said Quartararo. “We believe the quality of our branding should be equal to the exceptional production and creative values our filmmakers bring to the festival. We set the bar high. GTM and Untitled.tv have done us proud.”
Martin, along with GTM creative director Melissa Webber and DP Robert Dalsey were inspired to write the script, eventually whittling down a nine page treatment into the three minute piece.
CreditsClient Newport Beach Film Festival Agency Garage Team Mazda, Costa Mesa, Calif. Erich Funke, chief creative officer; Melissa Webber, SVP, creative director, writer; Zak Masaki, associate creative director, art director; Jason Tucker, writer; Jeff Perino, sr. producer. Production Untitled.tv Jillian Martin, director, writer; Jim Evans, exec producer; Larry Edwards, general manager/producer; Christophe Faubert, Denny Kennedy, producers; Geoff Campbell, head of production; Robert Dalsey, DP, writer; Peter Etzweiller, assistant director; Melissa Broker, art director; David Brinkley, camera operator; Jordan Evans, data manger; Jen Eagen, wardrobe; Elizabeth Meredith, wardrobe/makeup; Zack Edwards, efects; Collin Burgess, drone pilot; Joe Makouske, Jonathen Zambella Spencer McBride, Ben Corso, riggers. Editorial jumP Editorial Betsy Beale, exec producer; Thom Reimerink, Flame artist; Erwin Fraterman, editor; Michael Wolfe, Kristin Yawata, assistant editors. VFX Method Studios Emily Irvine, lead Flame artist; Louis Schachte, Flame artist; Julia Paskert, sr. producer; Norris Houk, art director; Orey Spear, motion graphics artist; Ananda Reavis, head of production; Cara Lehr, exec producer. Color Company 3 Stefan Sonnenfeld, Stephen Nakamura, sr. colorists; Ashley McKim, exec producer; Katie Andrews, sr. producer. Audio Juice Studios Scott Burns, mixer; Vanessa Carey, producer; Dawn Redmann, exec producer. Music/Sound Design Yessian Music Andy Grush, creative director/composer; Jeff Dittenber, Mike Baluha, sound designers; David Gold, exec producer; Katie Overcash, sr. producer; Lars Makie, music supervisor; Michael Yessian, head of production, partner; Brian Yessian, chief creative officer. Casting Face In The Crowd Casting Maryclaire Sweeters, casting director. Talent Nate Scholz, Aion Boyd, Carson Bruner
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More