The Newport Beach Film Festival has released its official 2018 marquee trailer “Quota: Who Made the Cut.” A sci-fi drama set in a dystopian future, the trailer–directed by Jillian Martin of Untitled.tv for agency Garage Team Mazda (GTM)–features two crystal miners who are pitted against each other to achieve their mining quota, and fulfill their contract. That’s the only way they’ll be able to return home. The question–like the one facing all film entrants to the Newport Beach Fest–is “who made the cut?”
The trailer will open the festival in Newport Beach, Calif., and screen before each of the 350 films on this year’s program. The festival runs April 26 through May 3.
Festival co-founder/director of marketing Todd Quartararo said he “gave the GTM free range on the creative. After considering eight ideas, GTM and Martin’s treatment for ‘Quota’ far surpassed our expectations.”
“The festival is renown for its highly-anticipated marquee trailers, which challenge and capture people’s imaginations,” said Quartararo. “We believe the quality of our branding should be equal to the exceptional production and creative values our filmmakers bring to the festival. We set the bar high. GTM and Untitled.tv have done us proud.”
Martin, along with GTM creative director Melissa Webber and DP Robert Dalsey were inspired to write the script, eventually whittling down a nine page treatment into the three minute piece.
Credits
Client Newport Beach Film Festival Agency Garage Team Mazda, Costa Mesa, Calif. Erich Funke, chief creative officer; Melissa Webber, SVP, creative director, writer; Zak Masaki, associate creative director, art director; Jason Tucker, writer; Jeff Perino, sr. producer. Production Untitled.tv Jillian Martin, director, writer; Jim Evans, exec producer; Larry Edwards, general manager/producer; Christophe Faubert, Denny Kennedy, producers; Geoff Campbell, head of production; Robert Dalsey, DP, writer; Peter Etzweiller, assistant director; Melissa Broker, art director; David Brinkley, camera operator; Jordan Evans, data manger; Jen Eagen, wardrobe; Elizabeth Meredith, wardrobe/makeup; Zack Edwards, efects; Collin Burgess, drone pilot; Joe Makouske, Jonathen Zambella Spencer McBride, Ben Corso, riggers. Editorial jumP Editorial Betsy Beale, exec producer; Thom Reimerink, Flame artist; Erwin Fraterman, editor; Michael Wolfe, Kristin Yawata, assistant editors. VFX Method Studios Emily Irvine, lead Flame artist; Louis Schachte, Flame artist; Julia Paskert, sr. producer; Norris Houk, art director; Orey Spear, motion graphics artist; Ananda Reavis, head of production; Cara Lehr, exec producer. Color Company 3 Stefan Sonnenfeld, Stephen Nakamura, sr. colorists; Ashley McKim, exec producer; Katie Andrews, sr. producer. Audio Juice Studios Scott Burns, mixer; Vanessa Carey, producer; Dawn Redmann, exec producer. Music/Sound Design Yessian Music Andy Grush, creative director/composer; Jeff Dittenber, Mike Baluha, sound designers; David Gold, exec producer; Katie Overcash, sr. producer; Lars Makie, music supervisor; Michael Yessian, head of production, partner; Brian Yessian, chief creative officer. Casting Face In The Crowd Casting Maryclaire Sweeters, casting director. Talent Nate Scholz, Aion Boyd, Carson Bruner
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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