Jeana Theron of production house Darling directed this :45 designed to put South Africans in the position of Doctors Without Borders medics on the frontlines where life and death decisions have to be made in a split second. In this case, a medic has a decision to make regarding two children with major, life-threatening injuries from a suicide bomber. That decision is then juxtaposed with the more mundane choices in everyday life–in this case someone trying to figure out what entree to have for a meal.
This PSA is part of a #ToughDecisions campaign created by TBWAHuntLascaris in Johannesburg in the hope that it will prompt more South Africans to donate Doctors Without Borders’ medical humanitarian work. The goal is to recruit 10,000 new regular donors.
Credits
Client Médecins Sans Frontiéres / Doctors Without Borders Agency TBWA\HUNT\LASCARIS, Johannesburg. Peter Khoury, chief creative officer/creative director; George Low, creative director; Lauren Mostert, copywriter; Candice Mcleroth, art director; Sandra Gomes, producer; Travis Spence, strategist. Production Darling Jeana Theron, director; Melina McDonald, Lorraine Smit, exec producers; Bryony Webster, producer; Lauren Wilensky, art director; Clive De Klerk, DP. Editorial Deepend Post Marcel Mouton, editor. Post Fresh VFX Stuart Botha, postproduction producer; Bradley Glossop, operator. Audio Sterling Sound Lorens Persson, audio engineer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
