This spot follows Lindiwe Zondo’s journey from early school days to graduation. By working harder and smarter than others–despite a lack of facilities, resources, and having to make personal sacrifices–Zondo attained great success. The Investec Promaths program assisted her not only in excelling in science and math but also led to her earning a degree in engineering.
Keith Rose of Velocity Films directed for Y&R, Johannesburg and Cape Town, South Africa.
Client Investec Bank Agency Y&R Johannesburg and Cape Town Graham Lang, chief creative officer; Patrick Robinson, creative director/copywriter; Ross Makepeace, creative director/art director; Sonja Reichwein, producer. Production Velocity Films Keith Rose, director; Shannon Gloyne, producer; Helena Woodfine, exec producer; Eugenio Galli, DP; Di Sole, production art director. Editorial Left Post Productions Saki Berg, editor. VFX The Ludus Charmaine Greyling & Searle Street Post Production Graeme Armstrong Music Mad Planet Limited Daniel Berridge Audio Freqncy South Africa Dave Harris. Postproduction The Ludus and Searl Street Post Production, online.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
