This spot follows Lindiwe Zondo’s journey from early school days to graduation. By working harder and smarter than others–despite a lack of facilities, resources, and having to make personal sacrifices–Zondo attained great success. The Investec Promaths program assisted her not only in excelling in science and math but also led to her earning a degree in engineering.
Keith Rose of Velocity Films directed for Y&R, Johannesburg and Cape Town, South Africa.
Client Investec Bank Agency Y&R Johannesburg and Cape Town Graham Lang, chief creative officer; Patrick Robinson, creative director/copywriter; Ross Makepeace, creative director/art director; Sonja Reichwein, producer. Production Velocity Films Keith Rose, director; Shannon Gloyne, producer; Helena Woodfine, exec producer; Eugenio Galli, DP; Di Sole, production art director. Editorial Left Post Productions Saki Berg, editor. VFX The Ludus Charmaine Greyling & Searle Street Post Production Graeme Armstrong Music Mad Planet Limited Daniel Berridge Audio Freqncy South Africa Dave Harris. Postproduction The Ludus and Searl Street Post Production, online.
This Netflix campaign from Wieden+Kennedy Portland gives the word “teaser” a whole new meaning. Netflix is showing entertainment fans around the globe a sneak peek at some of its highly anticipated titles to come this year .
The “Next on Netflix” brand campaign kicks off with this longform preview film titled “You’re Not Ready” featuring nearly three minutes of fan favorites and hidden Easter eggs that will keep fans guessing what’s to come in 2025. But if fans don’t look close enough at each scene, they may not catch hidden clues from some of Netflix’s most coveted movies and shows sprinkled throughout the film.
Directed by Megaforce via production company Iconoclast, the short film tells the story of a woman sitting in a corporate meeting, starved of any excitement. As her uneventful meeting continues, she sneakily pulls out her device and starts watching Netflix under the table. Suddenly, she’s propelled into Netflix’s universe and her action-packed adventure begins, as she takes on scenes from numerous genres and titles.
Our hero fan travels through the unique and thrilling worlds of Netflix’s biggest titles including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, Happy Gilmore 2, and many, many more exciting Easter eggs that true fans and internet super sleuths will have to look closely to catch.
As the film concludes, it drums up even more anticipation and excitement for what’s to come when unveiling the final line--“You’re Not Ready For What’s Next.”
Together, W+K and Megaforce integrated 26 different Netflix shows and movies into the film. To seamlessly stitch one scene to the next, the team tapped editor Adriana Legay of Final Cut and integrated a unique... Read More
