This piece shows a mother who sees her young adult son as if he were still a little boy while she’s helping him to choose his kitchen in an IKEA store. The reality is that she cannot keep him a boy forever–but at least the prices at IKEA stay small year ‘round.
Didier Barcelo of production company Henry directed “My Son” for French agency Buzzman.
CreditsClient IKEA France Agency Buzzman Georges Mohammed-Cherif, president & creative director; Thomas Granger, VP; Julien Levilain, associate director; Philippe Boucheron, artistic director; Patrice Lucet, copywriter; Vanessa Barbel, head of TV production; Clement Scherrer, strategic planner; Katya Violi, TV production. Production Henry Didier Barcelo, director; Dries Delputte, DP; Jean Ozannat, producer. Editorial Cyril Nakache, editor. Postproduction Sebastien Gros, post producer. Sound Production Schmooze
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More