To demonstrate the positive impact that IBM Cloud can have on people’s lives, The Barbarian Group created a moving case study around the client’s partnership with the fitness app, Runkeeper. This 90-second online short introduces us to Simon, a competitive ultra-marathoner who happens to be blind and depends on Runkeeper and its IBM-powered data to help him navigate when training. His story shows him training on the football field and then running through varied types of terrain an astounding 100 miles and beyond.
Tucker Walsh directed via production house m ss ng p eces.
Credits
Client IBM Agency The Barbarian Group Adam Lau, Eric Burnett, creative directors; Andrew Peet, art director; Morgan Perrine, copywriter; Damon Webster, Sherri Hollander, broadcast producers. Production m ss ng p eces Tucker Walsh, director; Ari Kuschnir, exec producer/founder; Kate Oppenheim, Brian Latt, exec producers/partners; Dave Saltzman, head of production; Stine Moisen, producer; Tim Sessler, DP; Naomi Wells, production supervisor. Postproduction Cynthia Angel, post supervisor. Editorial Beast Jai Shukla, editor; Colleen Valentino, post producer; Sarah Germano, assistant editor; Scott Bavo, Flame artist. Music Andy Huckvale, composer. Sound Design Q Department. Color The Mill Fergus McCall, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
