To demonstrate the positive impact that IBM Cloud can have on people’s lives, The Barbarian Group created a moving case study around the client’s partnership with the fitness app, Runkeeper. This 90-second online short introduces us to Simon, a competitive ultra-marathoner who happens to be blind and depends on Runkeeper and its IBM-powered data to help him navigate when training. His story shows him training on the football field and then running through varied types of terrain an astounding 100 miles and beyond.
Tucker Walsh directed via production house m ss ng p eces.
CreditsClient IBM Agency The Barbarian Group Adam Lau, Eric Burnett, creative directors; Andrew Peet, art director; Morgan Perrine, copywriter; Damon Webster, Sherri Hollander, broadcast producers. Production m ss ng p eces Tucker Walsh, director; Ari Kuschnir, exec producer/founder; Kate Oppenheim, Brian Latt, exec producers/partners; Dave Saltzman, head of production; Stine Moisen, producer; Tim Sessler, DP; Naomi Wells, production supervisor. Postproduction Cynthia Angel, post supervisor. Editorial Beast Jai Shukla, editor; Colleen Valentino, post producer; Sarah Germano, assistant editor; Scott Bavo, Flame artist. Music Andy Huckvale, composer. Sound Design Q Department. Color The Mill Fergus McCall, colorist.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More