To demonstrate the positive impact that IBM Cloud can have on people’s lives, The Barbarian Group created a moving case study around the client’s partnership with the fitness app, Runkeeper. This 90-second online short introduces us to Simon, a competitive ultra-marathoner who happens to be blind and depends on Runkeeper and its IBM-powered data to help him navigate when training. His story shows him training on the football field and then running through varied types of terrain an astounding 100 miles and beyond.
Tucker Walsh directed via production house m ss ng p eces.
Credits
Client IBM Agency The Barbarian Group Adam Lau, Eric Burnett, creative directors; Andrew Peet, art director; Morgan Perrine, copywriter; Damon Webster, Sherri Hollander, broadcast producers. Production m ss ng p eces Tucker Walsh, director; Ari Kuschnir, exec producer/founder; Kate Oppenheim, Brian Latt, exec producers/partners; Dave Saltzman, head of production; Stine Moisen, producer; Tim Sessler, DP; Naomi Wells, production supervisor. Postproduction Cynthia Angel, post supervisor. Editorial Beast Jai Shukla, editor; Colleen Valentino, post producer; Sarah Germano, assistant editor; Scott Bavo, Flame artist. Music Andy Huckvale, composer. Sound Design Q Department. Color The Mill Fergus McCall, colorist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
