LIMEY director Scott Weintrob traveled to South Korea to collaborate with ad agency Innocean Worldwide Europe and client Hyundai on a series of brand films introducing Hyundai’s entrance into the 2013 World Rally Car Series and a continuation of their “Thinking Forward” message and campaign. The promotional campaign, which launched last month at the Paris Auto Show, highlights Hyundai’s World Rally Car based on the re-designed and popular i20 car.
Credits
Production Company: LIMEY Scott Weintrob, director; Andrew Denyer, exec producer/producer; Darran Tiernan, DP Editorial: Whitehouse Post Productions, Santa Monica Steve Prestemon, editor; Joanna Manning, producer Postproduction: MPC (The Moving Picture Company) Ricky Gausis, colorist; Amanda Ornelas, producer. Visual Effects: Ring of Fire John Meyer, VFX supervisor; Jerry Spivack, creative director; Casey Conroy, sr. VFX producer; Brian Petras, lead Flame artist/online editor; Shelly Dutcher, Jerry Spivack, Chris Howard, Scott McLain, Cesar Romero, Flame artists.
Screenwork Type:Best Work
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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