LIMEY director Scott Weintrob traveled to South Korea to collaborate with ad agency Innocean Worldwide Europe and client Hyundai on a series of brand films introducing Hyundai’s entrance into the 2013 World Rally Car Series and a continuation of their “Thinking Forward” message and campaign. The promotional campaign, which launched last month at the Paris Auto Show, highlights Hyundai’s World Rally Car based on the re-designed and popular i20 car.
Credits
Production Company: LIMEY Scott Weintrob, director; Andrew Denyer, exec producer/producer; Darran Tiernan, DP Editorial: Whitehouse Post Productions, Santa Monica Steve Prestemon, editor; Joanna Manning, producer Postproduction: MPC (The Moving Picture Company) Ricky Gausis, colorist; Amanda Ornelas, producer. Visual Effects: Ring of Fire John Meyer, VFX supervisor; Jerry Spivack, creative director; Casey Conroy, sr. VFX producer; Brian Petras, lead Flame artist/online editor; Shelly Dutcher, Jerry Spivack, Chris Howard, Scott McLain, Cesar Romero, Flame artists.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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