Hamish Rothwell of Goodoil Films directed this :60 for Leo Burnett Melbourne which tells the story of a young film determined to replace her broken pink toy horse. Her father plays along with her solution to the problem, going out on an excursion in their Honda CR-V Series II in quest of a pink horse. What he discovers is far more spectacular than he could have imagined–inspiring his young son to break his toy dinosaur t begin another expedition.
“The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child,” said Jason Williams, executive creative director of Leo Burnett Melbourne.
CreditsClient Honda CR-V Agency Leo Burnett Melbourne Jason Williams, executive creative director; Joe Hill, Garret Fitzgerald, creatives; Cinnamon Darvall, sr. producer; Ilona Janashvili, director of integrated strategy. Production Goodoil Films Hamish Rothwell, director; Sam Long, exec producer; Crighton Bone, DP; Guy Treadgold, production designer. Post Method Studios Peter Sciberras, editor. VFX ALT VFX Colin Renshaw, VFX supervisor. Music Song: “Howlin’ For You” by The Black Keys Casting Catch Casting NZ/Mullinar’s Sydney
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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