Hamish Rothwell of Goodoil Films directed this :60 for Leo Burnett Melbourne which tells the story of a young film determined to replace her broken pink toy horse. Her father plays along with her solution to the problem, going out on an excursion in their Honda CR-V Series II in quest of a pink horse. What he discovers is far more spectacular than he could have imagined–inspiring his young son to break his toy dinosaur t begin another expedition.
“The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child,” said Jason Williams, executive creative director of Leo Burnett Melbourne.
Credits
Client Honda CR-V Agency Leo Burnett Melbourne Jason Williams, executive creative director; Joe Hill, Garret Fitzgerald, creatives; Cinnamon Darvall, sr. producer; Ilona Janashvili, director of integrated strategy. Production Goodoil Films Hamish Rothwell, director; Sam Long, exec producer; Crighton Bone, DP; Guy Treadgold, production designer. Post Method Studios Peter Sciberras, editor. VFX ALT VFX Colin Renshaw, VFX supervisor. Music Song: “Howlin’ For You” by The Black Keys Casting Catch Casting NZ/Mullinar’s Sydney
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
