We see the fear, anxiety and sorrow of parents who have lost their children for a few minutes in a mall or other public place. Then we’re asked to imagine how one lives with those feelings and torment for years in the aftermath of natural disasters or conflicts in war-torn regions.
The Red Cross helps to reunite three families a day who have been long separated in conflict-stricken areas or due to natural disasters.
Directed by Simon Ratigan of HLA for adam&eveDDB, London, this :90 titled “Separated” asks for support of the Red Cross in it family-uniting endeavors. The PSA debuts during the holiday season when families around the world look forward to festive reunions.
Credits
Client International Committee of the Red Cross Agency adam&eveDDB, London Ant Nelson, Mike Sutherland, executive creative directors; Jimena Seoane, producer. Production HLA, London Simon Ratigan, director; Mike Wells, producer; Bob Pendar-Hughes, DP. Editorial The Quarry Bruce Townend, editor. Postproduction The Mill Audio Wave Ben Tomlin
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
