Jeff Gorman of Accomplice Media directed this spot for Boston car dealer Herb Chambers out of New York agency DeVito/Verdi.
The commercial opens on a man dragging a body to a car parked on a darkened suburban driveway. The man tries to stuff the body into the trunk, but parts keep flopping out, first a leg, then a hand, then a head. As the man continues to grunt and strain to stuff the corpse into the trunk, the voice-over explains that a purchaser of a pre-owned car from Herb Chambers can return it within five days for a full refund “no questions asked.” You can even return the vehicle if the trunk is too small.
Credits
Client Herb Chambers Automotive Agency DeVito/Verdi, New York. Sal DeVito, executive creative director; Rich Ostroff, writer; Mike Vitiello, art director; Karen Tomlin, sr. producer. Production Accomplice Media. Jeff Gorman, director; Mel Gragido, Jeff Snyder executive producers; Kourtney Gleason, producer; Joost Van Starrenburg, DP. Editorial Homestead, NY. Charly Bender, editor; Bryan Saunders, assistant editor; Audrey Goss, post producer. Post Color Collective, NY. Mike Howell, colorist. Audio The Sound Distillery, NY. Glenn Navia, mixer.
This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.
Suddenly utopia is disrupted as the world around them starts to shake.
Turns out we’re on a commuter train reaching a station--but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views--while engaging in routine daily activities.
“Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.
