Jeff Gorman of Accomplice Media directed this spot for Boston car dealer Herb Chambers out of New York agency DeVito/Verdi.
The commercial opens on a man dragging a body to a car parked on a darkened suburban driveway. The man tries to stuff the body into the trunk, but parts keep flopping out, first a leg, then a hand, then a head. As the man continues to grunt and strain to stuff the corpse into the trunk, the voice-over explains that a purchaser of a pre-owned car from Herb Chambers can return it within five days for a full refund “no questions asked.” You can even return the vehicle if the trunk is too small.
Credits
Client Herb Chambers Automotive Agency DeVito/Verdi, New York. Sal DeVito, executive creative director; Rich Ostroff, writer; Mike Vitiello, art director; Karen Tomlin, sr. producer. Production Accomplice Media. Jeff Gorman, director; Mel Gragido, Jeff Snyder executive producers; Kourtney Gleason, producer; Joost Van Starrenburg, DP. Editorial Homestead, NY. Charly Bender, editor; Bryan Saunders, assistant editor; Audrey Goss, post producer. Post Color Collective, NY. Mike Howell, colorist. Audio The Sound Distillery, NY. Glenn Navia, mixer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
