Jeff Gorman of Accomplice Media directed this spot for Boston car dealer Herb Chambers out of New York agency DeVito/Verdi.
The commercial opens on a man dragging a body to a car parked on a darkened suburban driveway. The man tries to stuff the body into the trunk, but parts keep flopping out, first a leg, then a hand, then a head. As the man continues to grunt and strain to stuff the corpse into the trunk, the voice-over explains that a purchaser of a pre-owned car from Herb Chambers can return it within five days for a full refund “no questions asked.” You can even return the vehicle if the trunk is too small.
Credits
Client Herb Chambers Automotive Agency DeVito/Verdi, New York. Sal DeVito, executive creative director; Rich Ostroff, writer; Mike Vitiello, art director; Karen Tomlin, sr. producer. Production Accomplice Media. Jeff Gorman, director; Mel Gragido, Jeff Snyder executive producers; Kourtney Gleason, producer; Joost Van Starrenburg, DP. Editorial Homestead, NY. Charly Bender, editor; Bryan Saunders, assistant editor; Audrey Goss, post producer. Post Color Collective, NY. Mike Howell, colorist. Audio The Sound Distillery, NY. Glenn Navia, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
