This three-minute animated short for cinema and online introduces us to Geoff, the head of innovation for Heinz Beanz. Geoff grew up loving beans and as a professional he came up with ways for beans to be enjoyed by everyone–creating a new can size for every life stage. A can for one, another for two (inspired by a girl who ultimately becomes Geoff’s wife), beans for all (when he starts a family, with two kids), and then a little snack sized can (for his grown, teenage kids).
Titled “Geoff,” the film is the centerpiece of a heartwarming campaign in which Kraft Heinz Australia removes traditional Heinz Beanz branding to create charming new labels for different sized cans perfect for every Aussie depending on his or her life circumstance.
Y&R New Zealand created the campaign. Production studio was Assembly Ltd, with Damon Duncan serving as director.
Credits
Client KraftHeinz/Heinz Beanz Australia Agency Y&R New Zealand Josh Moore, chief creative officer/CEO; Jono Key, managing director/head of planning; Tom Paine, executive creative director; Ellen Fromm, copywriter/art director; James Wendelborn, head of design; Sacha Moore, head of TV; Liz Rosby, producer. Production Assembly Ltd. Damon Duncan, director; Rhys Dipple, technical director/3D artist/compositing; Amanda Chambers, exec producer; Josh Fourt-Wells, lead designer/character design/3D artist; Geoff Kirk Smith,Katie Naeher, Craig Speakman, Craig Baxter, Alex McLeod, Damon Duncan, Marcos Godoy, Anastasia Fileva, Andrii Kryvuila, Gustavo Soares, Alex Scollay, Patrick Blades, 3D artists. Scotty Wilson, environmental design; Pete Ritchie, color grade. (Toolbox: Photoshop, 3DS Max, Maya, Marvelous Designer) Sound Franklin Road Mahuia Bridgeman Cooper, composer; Shane Tapari, sound design; Jonathan Mihaljevich, executive music & sound producer. Media Agency Spark Foundry Taylor Svarc, digital director.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
