Fredrik Bond via Sonny, London (he continues to be repped stateside by MJZ) directed this latest installment of the “Road to the Final” campaign with a spot which features one lucky fan, who receives a ticket to the UEFA Champions League Final. Agency is Wieden+Kennedy, Amsterdam.
Credits
Agency: Wieden+Kennedy, Amsterdam Mark Bernath, Eric Quennoy, executive creative directors/creative directors; Craig Williams, art director; Zach Watkins, copywriter; Erik Verheijen, head of production; Jaime Tan, producer; Javier Perroud, associate post producer; Richard Oldfield, planner. Editorial: Marshall Street Editors Tim Thornton Allan, editor; Phil Hignett, Patric Ryan, assistant editors. Visual Effects: THE MILL, London Jay Bandlish, 2D lead; James Pratt, Zoe Cassey Hayes, 2D artists; Siro Valente, Douglas Haynes, Andrew Curtis, 2D assistants; Emma White, Nuke artist; Aubrey Woodiwiss, Luke Morrison, colorists; David Lawson, 3D lead; James Mulholland, Nico Domarego, Ed Hicks, Dan Moore, Adam Darrah Joakin, Riedinger Jacob Gonzales, Ciaran Moloney, 3D artists; Andreas Greichen, 3D rigger; Nathan McKenna, Kieran Belshaw, Jiyoung Lee, Aurelien Ronceray, matte painters; Paul Schleicher, Luis Martin, production. Audio: Grand Central, London Raja Sehgal, sound designer/mixer
Screenwork Type:Best Work
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
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