Havas NY’s pro bono campaign for the upcoming Brooklyn Film Festival (June 4-13) includes this spot, “Expedition,” in which the simple act of grocery shopping is dramatized in a post-apocalyptic style as a man prepares to venture out into an eerily vacant NYC neighborhood. In light of the pandemic, quarantines and lockdowns, a  parting super reads, “If last year was a film, it would be playing at the Brooklyn Film Festival.

Ben  Quinn, creative director at Hemingway Films, directed this and the other TV spot in the campaign, one of the first creative executions from Dan Lucey since he became the agency’s CCO.

Credits

Client Brooklyn Film Festival Agency Havas New York Dan Lucey, chief creative officer; Tim Maleeny, president & chief strategy officer; Jay Hunt, group creative director; Mary Ashton Burgh, Akos Papp, Juliana Bonsanti, Matthew DeCosta, creative directors; Alexis DeMontaigu, head of strategic planning; Suzanne Crowe, executive producer; Cathy Pitegoff, head of production; Melissa Tifrere, head of integrated production. Production Hemingway Films Ben Quinn, creative director/director; Charlotte Woodhead, exec producer; Sally Hanson, producer; Joan Wu, production manager; Tim Hudson, DP; Kim Rees, production designer; Fiona Chilcott, costume designer; Michele McKaig, key hair & makeup. Editorial Arcade Edit Brad Waskewich, editor; Sila Soyer, partner/exec producer; Sam Barden, assistant editor; Ellen Lavery, producer; Tristian Wake, Flame artist; Mark Popham, Flame assistant. Audio Post Honeymix Eric Thompson, founding partner/mixer; Conrad Sanguineti, mixer; Mary Tomasiewicz, founding partner/exec producer. Color The Mill Fergus McCall, colorist; Rochelle Brown, exec producer; Lucy Gatanis, associate producer; Andrew Ceen, David Franzo, sr. color assistants; Aaliyah Lambert, Stephanie Park, color assistants. VFX Jonah Hall, VFX supervisor. Music Ring The Alarm Jimmy Ascuitto, Stuart Miller, composers; Renee Krumweide, exec producer; Dylan Marder, creative director.

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