Havas NY’s pro bono campaign for the upcoming Brooklyn Film Festival (June 4-13) includes this spot, “Expedition,” in which the simple act of grocery shopping is dramatized in a post-apocalyptic style as a man prepares to venture out into an eerily vacant NYC neighborhood. In light of the pandemic, quarantines and lockdowns, a parting super reads, “If last year was a film, it would be playing at the Brooklyn Film Festival.
Ben Quinn, creative director at Hemingway Films, directed this and the other TV spot in the campaign, one of the first creative executions from Dan Lucey since he became the agency’s CCO.
Credits
Client Brooklyn Film Festival Agency Havas New York Dan Lucey, chief creative officer; Tim Maleeny, president & chief strategy officer; Jay Hunt, group creative director; Mary Ashton Burgh, Akos Papp, Juliana Bonsanti, Matthew DeCosta, creative directors; Alexis DeMontaigu, head of strategic planning; Suzanne Crowe, executive producer; Cathy Pitegoff, head of production; Melissa Tifrere, head of integrated production. Production Hemingway Films Ben Quinn, creative director/director; Charlotte Woodhead, exec producer; Sally Hanson, producer; Joan Wu, production manager; Tim Hudson, DP; Kim Rees, production designer; Fiona Chilcott, costume designer; Michele McKaig, key hair & makeup. Editorial Arcade Edit Brad Waskewich, editor; Sila Soyer, partner/exec producer; Sam Barden, assistant editor; Ellen Lavery, producer; Tristian Wake, Flame artist; Mark Popham, Flame assistant. Audio Post Honeymix Eric Thompson, founding partner/mixer; Conrad Sanguineti, mixer; Mary Tomasiewicz, founding partner/exec producer. Color The Mill Fergus McCall, colorist; Rochelle Brown, exec producer; Lucy Gatanis, associate producer; Andrew Ceen, David Franzo, sr. color assistants; Aaliyah Lambert, Stephanie Park, color assistants. VFX Jonah Hall, VFX supervisor. Music Ring The Alarm Jimmy Ascuitto, Stuart Miller, composers; Renee Krumweide, exec producer; Dylan Marder, creative director.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
