Havas London has unveiled its first work for The Department for Education (DfE) since winning its teacher recruitment business in May. The campaign highlights that teaching isn’t about what young people become, but who they become–and underscores the role teachers play in shaping young people’s lives.
The :60 “Every Lesson Shapes a Life” is gaining exposure on TV and in cinema. Directed by Pulse Films’ thirtytwo, the emotive film follows the journey of a young girl named Abi, from her very first day of school as a nervous, wide-eyed four-year-old, through to her last, leaving at 18 with the confidence to discover her place in the world.
Credits
Client The Department of Education Agency Havas London Ben Mooge, executive creative director; Lynsey Atkin, creative director/copywriter; Wil Maxey, Elliott white, creatives; Patrick Cahill, joint head of integrated production; Adam Henderson, producer; Natasha King, assistant producer; Ravi Matharu, strategic director; Emmy Stafford, strategist. Production Pulse Films thirtytwo, director; Lucy Kelly, exec producer; George Saunders, producer; Ben Fordesman, DP. Editorial TenTree Ellie Johnson, Billy Mead, editors. Postproduction TimeBased Arts Simone Grattarola, colorist; Jamie Crofts, Flame artist; Josh Robinson, Jo Gutteridge, post producers. Sound Factory Anthony Moore, sound. Jack Hallet, sound. Zebedee Budworth, composer; Mark Stobbart, voiceover. Audio Post Factory alana McLernon, Lucy Spong, audio producers.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
