Havas London has unveiled its first work for The Department for Education (DfE) since winning its teacher recruitment business in May. The campaign highlights that teaching isn’t about what young people become, but who they become–and underscores the role teachers play in shaping young people’s lives.
The :60 “Every Lesson Shapes a Life” is gaining exposure on TV and in cinema. Directed by Pulse Films’ thirtytwo, the emotive film follows the journey of a young girl named Abi, from her very first day of school as a nervous, wide-eyed four-year-old, through to her last, leaving at 18 with the confidence to discover her place in the world.
CreditsClient The Department of Education Agency Havas London Ben Mooge, executive creative director; Lynsey Atkin, creative director/copywriter; Wil Maxey, Elliott white, creatives; Patrick Cahill, joint head of integrated production; Adam Henderson, producer; Natasha King, assistant producer; Ravi Matharu, strategic director; Emmy Stafford, strategist. Production Pulse Films thirtytwo, director; Lucy Kelly, exec producer; George Saunders, producer; Ben Fordesman, DP. Editorial TenTree Ellie Johnson, Billy Mead, editors. Postproduction TimeBased Arts Simone Grattarola, colorist; Jamie Crofts, Flame artist; Josh Robinson, Jo Gutteridge, post producers. Sound Factory Anthony Moore, sound. Jack Hallet, sound. Zebedee Budworth, composer; Mark Stobbart, voiceover. Audio Post Factory alana McLernon, Lucy Spong, audio producers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More