James Rouse of Outsider (Rouse is handled in the U.S. by Station Film) directed this short which is a tongue-in-cheek 180-degree departure from the Xmas spirit, encouraging folks to be unreasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves at retailer Harvey Nichols. Towards that end, agency adam&eveDDB, London, conceived and designed a new Harvey Nichols gift collection consisting of a range of Ultra Low Net Worth presents such as neatly packaged paper clips, wooden toothpicks and a sink plug.
The film consists of vignettes in which people open their Ultra Low Net Worth presents as the gift givers enjoy the lavish gifts they bought themselves.
Credits
ClientHarvey Nichols Agency adam&eveDDB, London. Ben Tollet, Emer Stamp, Ben Priest, executive creative directors; Daniel Fisher, copywriter; Richard Brim, art director; Jessica Lovell, planner; victoria Keenan, producer. Production Outsider, London. James Rouse, director Editorial Work, London Bill Smedley, editor Music “Silent Night” Siren@Factory Ltd., London: music production Siren Publishing Stuart Hancock, composer. Audio Factory Studios Post MPC
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
