James Rouse of Outsider (Rouse is handled in the U.S. by Station Film) directed this short which is a tongue-in-cheek 180-degree departure from the Xmas spirit, encouraging folks to be unreasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves at retailer Harvey Nichols. Towards that end, agency adam&eveDDB, London, conceived and designed a new Harvey Nichols gift collection consisting of a range of Ultra Low Net Worth presents such as neatly packaged paper clips, wooden toothpicks and a sink plug.
The film consists of vignettes in which people open their Ultra Low Net Worth presents as the gift givers enjoy the lavish gifts they bought themselves.
Credits
ClientHarvey Nichols Agency adam&eveDDB, London. Ben Tollet, Emer Stamp, Ben Priest, executive creative directors; Daniel Fisher, copywriter; Richard Brim, art director; Jessica Lovell, planner; victoria Keenan, producer. Production Outsider, London. James Rouse, director Editorial Work, London Bill Smedley, editor Music “Silent Night” Siren@Factory Ltd., London: music production Siren Publishing Stuart Hancock, composer. Audio Factory Studios Post MPC
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
