James Rouse of Outsider (Rouse is handled in the U.S. by Station Film) directed this short which is a tongue-in-cheek 180-degree departure from the Xmas spirit, encouraging folks to be unreasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves at retailer Harvey Nichols. Towards that end, agency adam&eveDDB, London, conceived and designed a new Harvey Nichols gift collection consisting of a range of Ultra Low Net Worth presents such as neatly packaged paper clips, wooden toothpicks and a sink plug.
The film consists of vignettes in which people open their Ultra Low Net Worth presents as the gift givers enjoy the lavish gifts they bought themselves.
Credits
ClientHarvey Nichols Agency adam&eveDDB, London. Ben Tollet, Emer Stamp, Ben Priest, executive creative directors; Daniel Fisher, copywriter; Richard Brim, art director; Jessica Lovell, planner; victoria Keenan, producer. Production Outsider, London. James Rouse, director Editorial Work, London Bill Smedley, editor Music “Silent Night” Siren@Factory Ltd., London: music production Siren Publishing Stuart Hancock, composer. Audio Factory Studios Post MPC
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
