During the holiday season, many Belgians drive to varied family destinations. To raise awareness among these drivers to be careful on the road and to reduce speed in the sometimes difficult winter conditions, the association Parents of Road Victims placed several rooms of children who fell victim to road accidents symbolically on Booking.com as part of an overall campaign created by agency Happiness Brussels, an affiliate FCB shop.
Philippe Fass, creative director at Happiness Brussels, said, “When parents lose a child in a road accident, they often leave their bedroom the way it was the day their child left for the last time. It is one of the most tangible memories parents can have. The unchanged nature of the room means they can still fell the presence of their child. Now that many people will be traveling on holiday, we are putting some of these rooms on Booking.com as a symbolic act to make the link between traveling, booking rooms, and driving carefully.”
In this public service short, we are introduced to the family of Stan whose life was cut short by a car accident in 2019. Stan’s room has been left empty ever since. The parents talk about the room of their deceased son, what it means to them–and then we see it listed on Booking.com as an empty room that’s “not for rent after all.” On the listing, though, people can click on a link to learn more about Stan’s story.
The film was directed and edited by Bart Callaerts of Happiness Brussels.
CreditsClient Parents of Road Victims Agency/Production Happiness Brussels Karen Corrigan, executive creative management; Geoffrey Hantson, chief creative officer; Philippe Fass, creative director; Stephane Opdenbosch, concept provider/photographer; Catherine Hermans, concept provider; Wesley Roeland, content director; Bart Callaerts, director/editor; Bram Van Roy, DP; Bart Vande Maele, head of production; Dominique van Doormaal, Arthur De Wachter, producers; Dries Lauwers, head of design; Samuel Otterspoor, Lore Snauwaert, Romy Styleman, designers; Dee Verwaetermeulen, copywriter; Joni Allaert, head of digital; Thomas Colliers, head of technology.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More