Energy BBDO created a series of online gun reviews for Guns Down America in which real survivors assess the guns that almost killed them in an effort to underscore the danger of firearms and raise the standards of online content relative to guns.
The new campaign calls on social media platforms and content creators to affix a warning label to gun-related content that tells viewers the truth about the innate danger of firearms.
The reviews campaign is hosted on a YouTube subchannel of Guns Down America called Guns That Work, where you can discover Kate Ranta and Nicole Jones who have survived excruciating gun violence attacks. They describe in detail the efficacy of each gun in order to draw attention to the damage firearms inflict on the human body.
Flynn Drew directed and shot the videos, including this one that features Ranta with her deeply personal review of the Beretta Pistol.
Credits
Client Guns Down America Agency Energy BBDO Pedro Perez, Josh Gross, chief creative officers; Ioana Filip, executive creative director; Ricardo Salgado, VP, creative director; Rodolfo Fernandes, creative director; Ze Baldin, associate creative director/copywriter; Gabriel Barrea, associate creative director/art director; Dan McCormack, creative director/copywriter; Victor Ferreira, sr. designer; Chelsea Henricks, sr. social strategist; Matt Scheffer, content producer; Jeff Davis, executive producer; Flynn Drew, director/DP; John Pratt, EVP, head of integrated production; Samanta Vaupel, post producer; Casey Cobler, Steven Mach, editors.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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