Energy BBDO created a series of online gun reviews for Guns Down America in which real survivors assess the guns that almost killed them in an effort to underscore the danger of firearms and raise the standards of online content relative to guns.
The new campaign calls on social media platforms and content creators to affix a warning label to gun-related content that tells viewers the truth about the innate danger of firearms.
The reviews campaign is hosted on a YouTube subchannel of Guns Down America called Guns That Work, where you can discover Kate Ranta and Nicole Jones who have survived excruciating gun violence attacks. They describe in detail the efficacy of each gun in order to draw attention to the damage firearms inflict on the human body.
Flynn Drew directed and shot the videos, including this one that features Ranta with her deeply personal review of the Beretta Pistol.
Credits
Client Guns Down America Agency Energy BBDO Pedro Perez, Josh Gross, chief creative officers; Ioana Filip, executive creative director; Ricardo Salgado, VP, creative director; Rodolfo Fernandes, creative director; Ze Baldin, associate creative director/copywriter; Gabriel Barrea, associate creative director/art director; Dan McCormack, creative director/copywriter; Victor Ferreira, sr. designer; Chelsea Henricks, sr. social strategist; Matt Scheffer, content producer; Jeff Davis, executive producer; Flynn Drew, director/DP; John Pratt, EVP, head of integrated production; Samanta Vaupel, post producer; Casey Cobler, Steven Mach, editors.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
