Energy BBDO created a series of online gun reviews for Guns Down America in which real survivors assess the guns that almost killed them in an effort to underscore the danger of firearms and raise the standards of online content relative to guns.
The new campaign calls on social media platforms and content creators to affix a warning label to gun-related content that tells viewers the truth about the innate danger of firearms.
The reviews campaign is hosted on a YouTube subchannel of Guns Down America called Guns That Work, where you can discover Kate Ranta and Nicole Jones who have survived excruciating gun violence attacks. They describe in detail the efficacy of each gun in order to draw attention to the damage firearms inflict on the human body.
Flynn Drew directed and shot the videos, including this one that features Ranta with her deeply personal review of the Beretta Pistol.
CreditsClient Guns Down America Agency Energy BBDO Pedro Perez, Josh Gross, chief creative officers; Ioana Filip, executive creative director; Ricardo Salgado, VP, creative director; Rodolfo Fernandes, creative director; Ze Baldin, associate creative director/copywriter; Gabriel Barrea, associate creative director/art director; Dan McCormack, creative director/copywriter; Victor Ferreira, sr. designer; Chelsea Henricks, sr. social strategist; Matt Scheffer, content producer; Jeff Davis, executive producer; Flynn Drew, director/DP; John Pratt, EVP, head of integrated production; Samanta Vaupel, post producer; Casey Cobler, Steven Mach, editors.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More