Energy BBDO created a series of online gun reviews for Guns Down America in which real survivors assess the guns that almost killed them in an effort to underscore the danger of firearms and raise the standards of online content relative to guns.
The new campaign calls on social media platforms and content creators to affix a warning label to gun-related content that tells viewers the truth about the innate danger of firearms.
The reviews campaign is hosted on a YouTube subchannel of Guns Down America called Guns That Work, where you can discover Kate Ranta and Nicole Jones who have survived excruciating gun violence attacks. They describe in detail the efficacy of each gun in order to draw attention to the damage firearms inflict on the human body.
Flynn Drew directed and shot the videos, including this one that features Ranta with her deeply personal review of the Beretta Pistol.
Credits
Client Guns Down America Agency Energy BBDO Pedro Perez, Josh Gross, chief creative officers; Ioana Filip, executive creative director; Ricardo Salgado, VP, creative director; Rodolfo Fernandes, creative director; Ze Baldin, associate creative director/copywriter; Gabriel Barrea, associate creative director/art director; Dan McCormack, creative director/copywriter; Victor Ferreira, sr. designer; Chelsea Henricks, sr. social strategist; Matt Scheffer, content producer; Jeff Davis, executive producer; Flynn Drew, director/DP; John Pratt, EVP, head of integrated production; Samanta Vaupel, post producer; Casey Cobler, Steven Mach, editors.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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