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    The Best Work You May Never See: Grey NY’s #GunsWithHistory PSA

    By SHOOTUpdated:No Comments1633 Views

    To disarm the prevalent notion that owning a firearm can make homes safer, States United to Prevent Gun Violence–with support from New Yorkers Against Gun Violence–opened a “gun store” on Manhattan’s Lower East Side and invited first-time gun buyers to check out the inventory as part of a hidden camera social experiment conceived by Grey New York.

    Upon entering the doors of the storefront, potential customers were shocked with some unsettling history behind each gun model, including their use in some of the most emotionally charged mass shootings, unintentional shootings, homicides and suicides.  States United to Prevent Gun Violence captured the shoppers’ stunned reactions via hidden cameras, making for an impactful #GunsWithHistory PSA.

    The social experiment is featured at gunswithhistory.com, which shares the history associated with each gun. It also includes an interactive tool that helps you to make a decision, showing facts based on your life and highlighting surprising truths about gun ownership and statistics of death and injury.

    “Our goal is to educate those looking to purchase a firearm and ensure they are aware of the potential risks [and to promote responsible gun ownership],” said Julia Wyman, executive director of States United To Prevent Gun Violence. “Often gun purchasers wrongly believe guns will keep them safe when in fact a gun in the home greatly increases the risk of homicide and suicide. This sets the record straight so consumers can make an informed choice to buy a firearm or not.”

    Leah Gunn Barrett, executive director of New Yorkers Against Gun Violence, added, “Parents in particular need to re-think the wisdom of keeping a gun in the home. Gun suicide among American youth aged 10-19 is at a 12-year high and in 82% of the cases of kids killing themselves with guns, the gun belonged to a family member, usually a parent.  If a parent must own a gun, then they should be responsible and lock it up to keep their kids from accessing it. Locked guns not only prevent suicides but also are less likely to be used in unintentional shootings, brought to school or stolen,” commented

    Andrew Lane of Rival School Pictures directed for Grey NY.

    Credits

    Client States United to Prevent Gun Violence/New Yorkers Against Gun Violence Agency Grey New York Tor Myhren, worldwide chief creative officer; Per Pedersen, deputy worldwide chief creative officer; Andreas Dahlqvist, chief creative officer; Stephen Krauss, Ari Halper, executive creative directors; Marco Pupo, Joao Coutinho, creative directors; Bennett McCarroll, executive VP broadcast production; Floyd Russ, producer; Emma Tonetti, project manager; Christopher Izzo, digital production; Jane Horowitz, VP art producer. Production Rival School Pictures Andrew Lane, director; James Blom, Alihan Karagul, executive producers/partners. Editorial VISION Dominic Martimucci, editor. Postproduction The Mill

    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:Grey New YorkStates United To Prevent Gun Violence



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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