A new global report on violence against children released by UNICEF reveals 1 in 4 young children across the world are exposed to domestic violence at home–taking such forms as violent discipline, sexual abuse and homicide.
Grey New York created an internet film to support the launch of this landmark report. Titled “Cursing Parrots,” the video features un-doctored, found-footage of real cursing parrots and the derogatory phrases they learn from their households.
A series of supered messages than reads: “If a parrot can remember what happens in an abusive home, imagine a child”/1 in 4 young children are exposed to domestic violence”/”Violence marks children forever. Recognize it. Report it.”
Credits
Client UNICEF Priyanka Pruthi, sr. producer Agency Grey New York John Patroulis, worldwide chief creative officer; Ron Lenois, Jeff Stamp, deputy chief creative officers; Marco Pupo, Joao Coutinho, group creative directors; Leo Barbosa, creative director/art director; Cuanan Cronwright, creative director/writer. Production Agency TOWNHOUSE James McPherson, head of integrated production; Jan Zislin, executive integrated producer; Ranelle Fowler, integrated producer; Matt Baker, audio engineer. Production Company Catch And Release, NY Ross Dabrow, content producer; Greg Sylvester, chief of content; Brent Lovell, head of clearances & acquisitions; Kelli Cline, sr. clearance lead; Zoe Ani, Jordan Vail, clearance specialists; Liz Mandeville, curation director.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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