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    The Best Work You May Never See: Grey, Director Madeline Kelly, Pantene Bring LGBTQ+ Community Home for the Holidays

    By SHOOTUpdated:No Comments2887 Views

    Surveys show 44% of young LGBTQ+ people feel they can’t come home for the holidays as their true selves, fearing they won’t be accepted.  They seek the same thing everyone does: to be surrounded by those who love and welcome them.

    This short film, Going Home for the Holidays, developed by Grey, global advertising AOR for Pantene, aims to raise awareness of the challenges the LGBTQ+ community faces, celebrate and encourage individual pride in who they are and inspire acceptance and inclusion by the broader community.

    The film features a soulful rendition of the iconic song “I’ll Be Home for Christmas” by the Trans Chorus of Los Angeles interspersed with scenes of their members on the journey home.  It ends with the line “Whenever, wherever, however you come home, coming home should be #BEAUTIFULGBTQ . Pantene.”

    Going Home for the Holidays was directed by Madeline Kelly via production house Curfew.

    Credits

    Client P&G/Pantene Agency Grey New York and Townhouse John Patroulis, chief creative officer; Javier Bonilla, Joe Mongognia, executive creative directors; Arturo Macouzet, creative director; Bryan Burns, associate creative director; Emily Pracher, sr. art director; Keira Rosenthal, executive producer; Kelsey Longo, sr producer; David Lapinsky, VP, music producer; Leland Drake, music producer; Julia Perissinoto, global strategy director; Andrew Pattee, content architect. Production Curfew Madeline Kelly, director; Spencer Dennis, Mark Smith, managing partners; Kathryn Berk, exec producer; Alana Mitnick, line producer; Erik Henriksson, DP. Editorial Cut+Run Stacy Peterson, editor. Postproduction Jogger Mike Tockman, sr. producer; Joseph  Grosso, lead Flame artist; Matthew Dolven, Flame artist; Rachel Driver, Flame assist. Music “I’ll Be Home for Christmas” performed by the Trans Chorus of Los Angeles

    Genre:Family
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:CurfewGreyMadeline KellyTownhouse



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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