Register

    The Best Work You May Never See: Goodby Silverstein Pits Peter Sagan Against A Grandma In Bike Race For Specialized

    By SHOOTUpdated:No Comments5111 Views

    To demonstrate the power of the third generation of its Turbo electric bike, Specialized announced this past weekend on the Tour de France an epic face-off on the hills of San Francisco between the world’s fastest cyclist, three-time world champion Peter Sagan, and Grandma Joan, an 81-year-old on a Turbo.

    “We’re excited to introduce on the Tour de France this unusual product demo featuring two unlikely competitors. Will an electric bike help a grandma beat the world’s fastest cyclist in an uphill, head-to-head race? Let’s see,” said Mike Sinyard, founder and CEO of Specialized. 

    Created in partnership with San Francisco-based advertising agency Goodby Silverstein & Partners, the campaign also appears on social media in which Grandma Joan challenges Sagan to a race. This 60-second TV spot reveals the outcome, with the spot running on the Tour de France. 

    “Electric bikes are leveling the playing field for the future of cycling. This spot shows that even a grandma could give the champ a run for his money. Now imagine what it could do for those who just want to move around in an even more efficient way,” said avid biker Rich Silverstein, co-chairman and founder at Goodby Silverstein & Partners.

    The campaign was produced by Specialized with the help of director Nicholas Maggio via Super Fun Productions.

    Credits

    Client Specialized Chad Hilton, creative director; Dustin Ortiz, art director; Erin Martin, designer; Dillon Hollinger, Dylan Buffington, creatives; Jessi Farber, studio manager; Emily Watts, project manager. Agency Goodby Silverstein & Partners, San Francisco Rich Silverstein, co-chairman; Roger Baran, copywriter/creative director; Sam Luchini, art director/creative director; Stevan Chavez, Nando Sperb, art directors; Mike Galluci, copywriter; Adrian Hernandez, producer; Benton Roman, executive producer. Production Super Fun Productions Nicholas Maggio, director; Jeremiah Pitman, DP; Rob Healy, producer; Cara Scott, line producer; Lexis Milisic, production manager. Postproduction GS&P John Jenkins, Erik Johnson, editors. Audio Post GS&P Dave Baker, mixer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

    MySHOOT Profiles


    Add A Comment