Gap is releasing its first ever Instagram micro-series to celebrate the coming of Spring as part of the "Dress Normal" campaign.
Gap and Wieden+Kennedy New York have teamed with directorial team the Daniels of PRETTYBIRD to create the #SpringIsWeird Instagram series.
Premiering on Gap’s Instagram account, the micro-series tracks the burgeoning romance between the love struck duo of Slate and Dano, as they navigate chance encounters, first dates and moody Spring weather in the hope of finding their perfect fit. As they grapple with what is real and what is not, they begin to suspect that their lives may not be theirs alone.
The films feature Gap’s key trends of the Spring season, the form-fitting Resolution Denim, the new Spring-ready Khaki, and the go anywhere Jogger Pants
Here is episode one of the micro-series.
Credits
Client Gap Agency Wieden+Kennedy New York Susan Hoffman, David Kolbusz, executive creative director; Stuart Jennings, Nathaniel Lawlor, creative dirctors; Mike Vitiello, copywriter; Cory Everett, art director; Nick Setounski, head of content production; Jesse Brihn, sr producer; Hayley Parker, brand strategist; Jordan Schenck, interactive strategist; Jessica Abercrombie, social strategist; Hopper Stone, photographer. Production PRETTYBIRD Daniels, directors; Kerstin Emhoff, Ali Brown, exec producer; Tracy Hauser, head of production; Jonathan Wang, line producer; Sebastian Wintero, DP; Joe Carugati, post producer. Editorial Rock Paper Scissors Carlos Arias, editor; Lisa Barnable, post producer; Eve Kornblum, post executive producer; Joe Rounseville, Christian Oreste, Staley Dietrich, editorial assistants. VFX Rock Paper Scissors Edward Reina, VFX lead Flame; Candice Aquino, VFX CG artist; Charlyn Derrick, producer. Post Company 3 Tom Poole, colorist. Audio Post Heard City Keith Reynaud, Phil Loeb, Dan Flosdorf, moxers; Sasha Awn, producer. Music Alessandro Tabora, artist
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
