Niall O’Brien of production company Furlined directed this film for eir, the mobile/broadband/TV network in Ireland. Titled “For All,” the film is part of the inaugural campaign created by TBWA following the agency’s appointment last October (as BBDO Dublin).
“This campaign celebrates our first public steps in a new direction for the brand and the business,” said Oisín Masterson, director of brand and marketing at eir. “Our core purpose has always been to connect for a better Ireland, and ‘For All’ not only articulates that, it reflects the journey we have been on through our investment in infrastructure, systems and experience. It is proof of the bigger brand promise in action.”
From the rough-hewn terrain of The Burren and sea-lashed shores of Lahinch to the bustling streets of Dublin and beyond, the film weaves together a vibrant, lush, and inclusive tapestry of modern Ireland. The production spanned three shoot days, features 42 onscreen talent and 30 extras, and included two drone units, a time-lapse photographer, and the casting of personal historic footage.
“In making this film we wanted to embody the purpose of ‘For All’ not just in the campaign, but in how we made the campaign, too,” said Shane O’Brien, executive creative director at BBDO Dublin. “We worked with Irish director Niall O’Brien to create a film featuring a diverse crew and cast from across the length and breadth of the country.”
“Being away from Ireland for so long has given me an entirely renewed perspective on my own country,” said director O’Brien. “This production has been an incredible experience. Spontaneous, collaborative, exhilarating, and all seen with a fresh lens which I’ve shared with the viewers of this film.”
CreditsClient eir Agency TBWA Shane O’Brien, executive creative director; Robert Boyle, Eoin Conlon, creative directors; Sinead Lee, director; Jess Derby, head of content and production. Production Company Furlined Niall O’Brien, director; Diane McArter, president; Jay Wakefield, director of production/EP; Anne DePree, exec producer; Joshua Casey Smith, producer; Piers McGrail, DP. Editorial Gramercy Park Studios Ruth Hegarty, sr. editor; Alex Plantin, sr. producer; Simon Hargood, assistant editor. Color Outer Limits Post Production Gary Curran, colorist; Mary Burke-Milton, postproduction supervisor. Music Bicep. Sound Scimitar Sound Dean Jones, sound engineer/owner. Finishing Motherland Anthony McCaffery, head of postproduction; Laura Greally, post producer; Stephen Staunton, online editor; John O’Hagan, VFX; Annie Walsh, edit assist.
The Best Work You May Never See: United Sense of America, Directing Duo rubberband. Hunt Down Assault Weapons In “The Fawn”
This PSA titled “The Fawn” is from United Sense of America, a bipartisan coalition whose mission is to turn common sense and common ground into public policy. “The Fawn” was concepted and created by production company SMUGGLER in partnership with New York-based agency American Haiku and Austin-based agency Preacher. Written by American Haiku ECD Thom Glover and directed by the SMUGGLER duo rubberband., the film was designed as a common sense rallying cry aimed at the hunting community, questioning the need for assault weapons--in hunting and beyond that in our society generally. In light of the recent tragic high school shooting in Georgia, this message takes on a poignant urgency and underscores the need to craft progressive reform policy. The film, painful and seemingly unavoidable, forces the viewer to imagine someone else’s finger on the trigger and something else as its target. A voiceover initially seems to be talking about a fawn who is in plain view. But instead the VO turns out to be referring to the weapon which will claim the animal’s life. While the scene itself is graphic, the messaging is matter of fact. United Sense of America contends there simply is no defensible reason or excuse for assault weapons being necessary for sports hunting--and certainly not in mainstream society which includes our children’s schools. Glover said, “Every line in the film came from online discussions and conversations. Hunters are no different from the rest of us; the way people buy assault weapons is the same as the way they buy a refrigerator. We have to find a way to challenge this situation that doesn’t paint all gun owners as monsters, because they’re not.” [video width="1920" height="1080"... Read More