Anders Hallberg of B-Reel directed this spot for agency SMFB Oslo which quickly transitions from a bucolic Norwegian landscape to New York City where a busy hair stylist tries to keep up with the frenetic pace of life. Increasingly jarring jump cuts reveal the stylist backstage of a fashion show, chugging coffee, squeezing in a workout at the gym, and navigating New York streets before finally escaping to the quiet of his home. Going to his nearly empty refrigerator, the stylist discovers a single piece of Freia chocolate. Instantly, he is transported to the relaxed atmosphere and simple pleasures of his native Norway.
“People love the familiarity of the iconic Freia brand,” said SMFB executive creative director Carl-Erik Conforto, “but both SMFB and the client wanted to make sure that it’s not perceived as old-fashioned brand. Anders’ vision for the film blended the perfect amount of traditional and contemporary. He meticulously worked this idea through, and his suggestions regarding editing and music enhanced the turning point and overall impact of the film.”
CreditsClient Freia Chocolate Company Agency SMFB Oslo Carl-Erik Conforto, executive creative director. Production B-Reel Anders Hallberg, director; Gabriel Brault Tardif, DP. Editorial Firsteight Berlin tobias Suhm, editor. Chimneypot Stockholm Gustav Öström, editor. Post B-Reel Stockholm Johan Wiman, Patrik Gyllström, online artists. Music Max Kiusalaas, composer. Sound Design Red Pipe Stockholm, Erik Olsson, sound designer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More