Anders Hallberg of B-Reel directed this spot for agency SMFB Oslo which quickly transitions from a bucolic Norwegian landscape to New York City where a busy hair stylist tries to keep up with the frenetic pace of life. Increasingly jarring jump cuts reveal the stylist backstage of a fashion show, chugging coffee, squeezing in a workout at the gym, and navigating New York streets before finally escaping to the quiet of his home. Going to his nearly empty refrigerator, the stylist discovers a single piece of Freia chocolate. Instantly, he is transported to the relaxed atmosphere and simple pleasures of his native Norway.
“People love the familiarity of the iconic Freia brand,” said SMFB executive creative director Carl-Erik Conforto, “but both SMFB and the client wanted to make sure that it’s not perceived as old-fashioned brand. Anders’ vision for the film blended the perfect amount of traditional and contemporary. He meticulously worked this idea through, and his suggestions regarding editing and music enhanced the turning point and overall impact of the film.”
