Anders Hallberg of B-Reel directed this spot for agency SMFB Oslo which quickly transitions from a bucolic Norwegian landscape to New York City where a busy hair stylist tries to keep up with the frenetic pace of life. Increasingly jarring jump cuts reveal the stylist backstage of a fashion show, chugging coffee, squeezing in a workout at the gym, and navigating New York streets before finally escaping to the quiet of his home. Going to his nearly empty refrigerator, the stylist discovers a single piece of Freia chocolate. Instantly, he is transported to the relaxed atmosphere and simple pleasures of his native Norway.
“People love the familiarity of the iconic Freia brand,” said SMFB executive creative director Carl-Erik Conforto, “but both SMFB and the client wanted to make sure that it’s not perceived as old-fashioned brand. Anders’ vision for the film blended the perfect amount of traditional and contemporary. He meticulously worked this idea through, and his suggestions regarding editing and music enhanced the turning point and overall impact of the film.”
CreditsClient Freia Chocolate Company Agency SMFB Oslo Carl-Erik Conforto, executive creative director. Production B-Reel Anders Hallberg, director; Gabriel Brault Tardif, DP. Editorial Firsteight Berlin tobias Suhm, editor. Chimneypot Stockholm Gustav Öström, editor. Post B-Reel Stockholm Johan Wiman, Patrik Gyllström, online artists. Music Max Kiusalaas, composer. Sound Design Red Pipe Stockholm, Erik Olsson, sound designer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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