This latest installment of adam&eveDDB’s campaign for Lloyds Bank features the brand’s iconic black horse galloping through the years and across diverse British landscapes and walks of life, underscoring how Lloyds has been by the side of their customers through changes of every kind over the past 250 years.
The horse’s sojourn is driven by a music track that’s a cover of the song “Praise You” by Camille Yarborough, famously sampled by Fatboy Slim. It was recorded for this commercial by up-and-coming artist Hannah Grace and the London Contemporary Voices Choir. This song exemplifies the changes Britain has been through and praises the British public as it continues to look to the future.
Frederic Planchon of Academy Films directed the spot.
Credits
Client Lloyds Bank Agency adam&eveDDB, London Ben Priest, group chief creative officer; Richard Brim, chief creative officer; Feargal Balance, Patrick McClelland, creative directors; Patrick Cahill, TV producer; Laurelle May, integrated assistant producer; David Golding, global chief strategic officer. Production Academy Films Frederic Planchon, director; Lucy Gossage, producer; Matias Boucard, DP. Editorial The Quarry Jonnie Scarlett, editor. Postproduction The Mill Alex Fitzgerald, Kirsty Ratcliffe, post producer; Gary Driver, 2D lead artist; Alan Williamson, 3D lead artist; Jean-Clement Soret, colorist. Audio Post WAVE Music “Praise You” Hannah Grace, music track artist.
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
