This latest installment of adam&eveDDB’s campaign for Lloyds Bank features the brand’s iconic black horse galloping through the years and across diverse British landscapes and walks of life, underscoring how Lloyds has been by the side of their customers through changes of every kind over the past 250 years.
The horse’s sojourn is driven by a music track that’s a cover of the song “Praise You” by Camille Yarborough, famously sampled by Fatboy Slim. It was recorded for this commercial by up-and-coming artist Hannah Grace and the London Contemporary Voices Choir. This song exemplifies the changes Britain has been through and praises the British public as it continues to look to the future.
Frederic Planchon of Academy Films directed the spot.
CreditsClient Lloyds Bank Agency adam&eveDDB, London Ben Priest, group chief creative officer; Richard Brim, chief creative officer; Feargal Balance, Patrick McClelland, creative directors; Patrick Cahill, TV producer; Laurelle May, integrated assistant producer; David Golding, global chief strategic officer. Production Academy Films Frederic Planchon, director; Lucy Gossage, producer; Matias Boucard, DP. Editorial The Quarry Jonnie Scarlett, editor. Postproduction The Mill Alex Fitzgerald, Kirsty Ratcliffe, post producer; Gary Driver, 2D lead artist; Alan Williamson, 3D lead artist; Jean-Clement Soret, colorist. Audio Post WAVE Music “Praise You” Hannah Grace, music track artist.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More