This latest installment of adam&eveDDB’s campaign for Lloyds Bank features the brand’s iconic black horse galloping through the years and across diverse British landscapes and walks of life, underscoring how Lloyds has been by the side of their customers through changes of every kind over the past 250 years.
The horse’s sojourn is driven by a music track that’s a cover of the song “Praise You” by Camille Yarborough, famously sampled by Fatboy Slim. It was recorded for this commercial by up-and-coming artist Hannah Grace and the London Contemporary Voices Choir. This song exemplifies the changes Britain has been through and praises the British public as it continues to look to the future.
Frederic Planchon of Academy Films directed the spot.
Credits
Client Lloyds Bank Agency adam&eveDDB, London Ben Priest, group chief creative officer; Richard Brim, chief creative officer; Feargal Balance, Patrick McClelland, creative directors; Patrick Cahill, TV producer; Laurelle May, integrated assistant producer; David Golding, global chief strategic officer. Production Academy Films Frederic Planchon, director; Lucy Gossage, producer; Matias Boucard, DP. Editorial The Quarry Jonnie Scarlett, editor. Postproduction The Mill Alex Fitzgerald, Kirsty Ratcliffe, post producer; Gary Driver, 2D lead artist; Alan Williamson, 3D lead artist; Jean-Clement Soret, colorist. Audio Post WAVE Music “Praise You” Hannah Grace, music track artist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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