This latest installment of adam&eveDDB’s campaign for Lloyds Bank features the brand’s iconic black horse galloping through the years and across diverse British landscapes and walks of life, underscoring how Lloyds has been by the side of their customers through changes of every kind over the past 250 years.
The horse’s sojourn is driven by a music track that’s a cover of the song “Praise You” by Camille Yarborough, famously sampled by Fatboy Slim. It was recorded for this commercial by up-and-coming artist Hannah Grace and the London Contemporary Voices Choir. This song exemplifies the changes Britain has been through and praises the British public as it continues to look to the future.
Frederic Planchon of Academy Films directed the spot.
Credits
Client Lloyds Bank Agency adam&eveDDB, London Ben Priest, group chief creative officer; Richard Brim, chief creative officer; Feargal Balance, Patrick McClelland, creative directors; Patrick Cahill, TV producer; Laurelle May, integrated assistant producer; David Golding, global chief strategic officer. Production Academy Films Frederic Planchon, director; Lucy Gossage, producer; Matias Boucard, DP. Editorial The Quarry Jonnie Scarlett, editor. Postproduction The Mill Alex Fitzgerald, Kirsty Ratcliffe, post producer; Gary Driver, 2D lead artist; Alan Williamson, 3D lead artist; Jean-Clement Soret, colorist. Audio Post WAVE Music “Praise You” Hannah Grace, music track artist.
Children’s charity Barnardos is releasing this thought-provoking film created by BBH Dublin to highlight the challenges some children in Ireland face.
Barnardos knows that to understand a child’s issues takes time and work. It’s not a quick fix.
That forms the basis of the new film in the “Change Their Story” campaign, which follows a young boy recounting a childhood birthday. It begins with him telling a story of a perfect day, surrounded by friends, family, presents and a huge cake topped with candles.
The story is then retold again and again. With each blow of the candle, more of the facade is chipped away to get to the truth; that his birthdays weren’t very special. The story ends with the boy, now in his teens, opening up about his real childhood experience to a Barnardos keyworker. All laddering up to the enduring line, “Because childhood lasts a lifetime.”
BBH Dublin worked closely with Barnardos to capture the reality of the healing process on film--how it’s an ongoing journey that requires continued support. David Leon directed via production company Iconoclast.
Evonne O’Rourke, production lead, BBH Dublin, added, “We felt a real responsibility to produce a piece of work that had impact and the power to support the brilliant work that Barnardos does. We knew we had a great script on our hands, but it was crucial that the idea was underpinned by craft that protected the authenticity of the story.
“It was a fine balance to strike--the production design, edit, sound design and color grade all had key parts to play in shaping and enhancing the narrative but not in a way that would overpower or become the focal point of the film.”
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