French retailer La Redoute has unveiled an intimate brand film from FRED & FARID Paris. Director Géraldine Nakache of Quad Stories directed “Two Brothers” (Deux Freres in French) which captures the loving, fun relationship between two brothers, and then what happens when the elder sibling leaves the family for college.
Between sadness and pride, it is the opportunity for the remaining brother to take a new place in the family. Touching in its authenticity, with the subtle presence of the brand, the film tells a slice of universal life and generational transmission.
CreditsClient La Redoute Agency FRED & FARID Paris Fred & Farid, chief creative officers; Olivier Lefebvre, president/executive creative director; Yann Rougeron, art director/copywriter; Agathe Michaux Terrier, Maud Shittle, producers. Production Quad Stories Geraldine Nakache, director; Seydi Bayrak, producer; George Lechaptois, DP; Camille Lipmann, line producer; Nabia Amraoui, production coordinator. Postproduction Fix studio Claire Prud-homme, post producer; Dorian Rigal-Ansous, editor; Frederic Poteau, colorist; Thomas Canu, graphist. Music Massive Music Amsterdam Pierre Carnet, music supervisor. Music--chien noir / “Histoire Vraie” Audio Post Benzene Benjamin Desplanques, sound post producer.
Sound Post-Production: Benzene
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