French retailer La Redoute has unveiled an intimate brand film from FRED & FARID Paris. Director Géraldine Nakache of Quad Stories directed “Two Brothers” (Deux Freres in French) which captures the loving, fun relationship between two brothers, and then what happens when the elder sibling leaves the family for college.
Between sadness and pride, it is the opportunity for the remaining brother to take a new place in the family. Touching in its authenticity, with the subtle presence of the brand, the film tells a slice of universal life and generational transmission.
Credits
Client La Redoute Agency FRED & FARID Paris Fred & Farid, chief creative officers; Olivier Lefebvre, president/executive creative director; Yann Rougeron, art director/copywriter; Agathe Michaux Terrier, Maud Shittle, producers. Production Quad Stories Geraldine Nakache, director; Seydi Bayrak, producer; George Lechaptois, DP; Camille Lipmann, line producer; Nabia Amraoui, production coordinator. Postproduction Fix studio Claire Prud-homme, post producer; Dorian Rigal-Ansous, editor; Frederic Poteau, colorist; Thomas Canu, graphist. Music Massive Music Amsterdam Pierre Carnet, music supervisor. Music–chien noir / “Histoire Vraie” Audio Post Benzene Benjamin Desplanques, sound post producer. Sound Post-Production: Benzene
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
