WhybinTBWA Sydney and Foxtel’s in house creative agency, Felix, have launched a major new “Make it Yours” Foxtel campaign showcasing the range of programming that viewers can stream anytime, anywhere. In this centerpiece two-minute cinema spot, “Date,” tied to the upcoming season 6 of Game of Thrones, we see a gal set a date with a guy to watch the latest episode of the series at her place.
To prepare for the date, he takes a crash course in Game of Thrones via Foxtel, watching it at all hours, at home, work, and everywhere in between.
Nick Ball of production company Finch directed the package of campaign spots, including “Date.”
CreditsClient Foxtel Agency WHYBINTBWA Group, Sydney Paul Bradbury, CEO; Gary McCreadle, Wesley Hawes, executive creative directors; Hristos Varouhas, executive planning director; Mark Tallis, art director; Cameron Dowsett, copywriter. Agency Felix (Foxtel’s in-house agency) For Foxtel: Rob Farmer, director of content marketing; Sasha Mackie, head of content marketing; Travis Conneeley, creative director & director of brand; Carley Edmonds, executive producer. Production Finch Nick Ball, director; Julianne Shelton, producer; Rob Galluzzo, founder/exec producer; Corey Esse, managing director/exec producer; Lachlin Milne, ACS, DP; Neville Stevenson production designer. Editorial The Butchery Jo Scott, editor. VFX The Refinery Drew Downes, visual effects. Music Jonathan Dreyfus, composer. Sound Design Song Zu Simon Kane, sound designer.
The Best Work You May Never See: Street Artist Sarah Bracken Soper Shines A Light On Homelessness In Ireland
A mural that shines a light on the issue of family homelessness in Ireland has been unveiled in Dublin’s Temple Bar. It was created by street artist and activist Sarah Bracken Soper to raise awareness of the work and fundraising efforts of homelessness charity Focus Ireland.
Known for addressing social, cultural and climate justice issues, Soper’s artwork in this case is designed to be thought-provoking and start a conversation around the urgent issue of homelessness in Ireland. Taking inspiration from the fact that family homelessness can often be an unseen issue, the piece features two women locked in an embrace, with one clearly visible while the other appears as a shadow. The figure that is “seen” represents the empathy and generosity of the Irish public while the “unseen” shadow figure embodies the mothers of the thousands of families trapped in hidden homelessness. The creation of the mural coincided with a “sleepout” in Dublin highlighting the homelessness crisis and was featured on Irish news.
At present 14,486 people including 2,099 families and 4,419 children are currently experiencing homelessness in Ireland. Many of these families are based in unsuitable emergency accommodation, where living spaces can be confined to one room. The effects of this crisis are deeply felt all year round, and every day spent without a place to call home takes away a child’s sense of security and belonging.
Explaining why she was drawn to the issue of family homelessness, Sarah said, “I believe that the creation of art is an essential process in our understanding of the world, and a crucial tool for change and recovery. I hope anyone experiencing homelessness today in our society is able to draw some comfort from knowing there are... Read More