A man wakes up with a soccer ball perched on his forehead. He then proceeds to go through his daily activities all the while bouncing the ball on his noggin–until he finally gets home from work, plops down on the couch and turns on the television to watch the Fox Soccer Channel. A message appears on screen which rhetorically asks, “What’s on your mind?”
Credits
Agency: Germ, Santa Monica Shyam Madiraju, creative director/writer; Erick Vinluan, writer/art director; Jesus Levya, writer. Production Company: V3 (A division of Anonymous Content),Blue Cactus, Los Angeles Shyam Madiraju, director; Sylvia Kahn Versace, executive producer; Scott Purroy, producer; Joshua Hess, DP.,Jason Black, production services provider Editorial: Lost Planet Kim Bica, editor Postproduction: Method Crash, colorist Music: Sunset24, Los Angeles Audio: Play Chris Hildrew, John Bolen, audio mixers
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment