Tapping into the popular social media trend of Deaf creators doing British Sign language covers of popular songs online, Ford teamed with Wieden+Kennedy London, the agency's social first studio Bodega London and the British Deaf Association, U.K.’s leading membership organization and registered charity for Deaf people, to celebrate BSL covers of popular songs, starting with “Express Yourself” by English musician Labrinth.
Directed by Yago Hunt Laudi via W+K London’s production company Wrack, the #FordBSLCovers’ work highlights the future of driving and the Deaf community via Ford’s BlueCruise feature on its Mustang Mach-E, the UK’s first and leading assisted driving technology. This “Express Yourself” cover video will run across Ford U.K.’s Instagram–supported by paid media across social and editorial.
CreditsClient Ford Agency Wieden+Kennedy London Dave Colman, Alex Sattlecker; Andre Mezzomo, art director; Winona Wee, copywriter; Ana Balarin, Hermeti Balarin, chief creative officers; Richard Adkins, Amy Leech, joint heads of production; Dom Felton, executive producer; Hestor Manning-Marsh, sr. producer; Michael Hines, group strategy director; Gabriel Marchi, head of Bodega London; Alice Shaw, general manager, Bodega London; Dan Hill, chief strategy officer. Production Company Wrack Yago Hunt Laudi, director & colorist; Jennifer Lawlor, exec producer; Ella Toal Ganger, line producer; Kai Blamey, DP; Ty Hack, 1st AD. Music Siren; “Express Yourself”; Labrinth, artist. VFX Company Covert
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More