Tapping into the popular social media trend of Deaf creators doing British Sign language covers of popular songs online, Ford teamed with Wieden+Kennedy London, the agency's social first studio Bodega London and the British Deaf Association, U.K.’s leading membership organization and registered charity for Deaf people, to celebrate BSL covers of popular songs, starting with “Express Yourself” by English musician Labrinth.
Directed by Yago Hunt Laudi via W+K London’s production company Wrack, the #FordBSLCovers’ work highlights the future of driving and the Deaf community via Ford’s BlueCruise feature on its Mustang Mach-E, the UK’s first and leading assisted driving technology. This “Express Yourself” cover video will run across Ford U.K.’s Instagram–supported by paid media across social and editorial.
Credits
Client Ford Agency Wieden+Kennedy London Dave Colman, Alex Sattlecker; Andre Mezzomo, art director; Winona Wee, copywriter; Ana Balarin, Hermeti Balarin, chief creative officers; Richard Adkins, Amy Leech, joint heads of production; Dom Felton, executive producer; Hestor Manning-Marsh, sr. producer; Michael Hines, group strategy director; Gabriel Marchi, head of Bodega London; Alice Shaw, general manager, Bodega London; Dan Hill, chief strategy officer. Production Company Wrack Yago Hunt Laudi, director & colorist; Jennifer Lawlor, exec producer; Ella Toal Ganger, line producer; Kai Blamey, DP; Ty Hack, 1st AD. Music Siren; “Express Yourself”; Labrinth, artist. VFX Company Covert
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
