Carlao Busato of Hungry Man directed this spot in which a female researcher can read the mind of a man in a driving simulation machine as he enjoys the ride in a 2014 Ford Ecosport. She’s enthused over what he’s thinking as he puts the Ecosport to the test–that is, until his thoughts turn to her as his fantasy is revealed. Agency is JWT Brazil.
CreditsProduction Company: Hungry Man, Inc Carlao Busato, director; Alex Mehedff, Rodrigo Castello, exec producers; Lito Mendes da Rocha, DP; Filipe Francisquini, line producer; Marcos Carvalheiro, art director; Ivan Kanter, editor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More