Ryan Ebner of HSI directed this :30 which opens with the lift-off of a rocketship. Inside, an astronaut bares his innermost ambitions to his cohort, revealing that his real ambition is to be a florist. "Each day would be different. Each arrangement a new challenge…Avoid the monotony." Agency is TDA_Boulder.
Credits
Client: FirstBank
Agency: TDA Advertising & Design, Boulder, Colo.
Jonathan Schoenberg, executive creative director; Barrett Brynestad, art director; Jeremy Seibold, creative director/copywriter; Susan Fisher, producer.
Production Company: HSI Productions
Ryan Ebner, director; Igor Jadue-Lillo, DP; Michael McQuhae, exec producer; Craig Repass, line producer.
Editorial: Cosmo Street
Katz, editor; Zoe Mougin, assistant editor; Patty Paz, producer.
Postproduction: Company 3 Los Angeles
Mike Pethel, colorist.
Visual Effects: Nave, Los Angeles.
Evan Parsons, designer
Audio: Lime Studios
Dave Wagg, engineer.
Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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