Ryan Ebner of HSI directed this :30 which opens with the lift-off of a rocketship. Inside, an astronaut bares his innermost ambitions to his cohort, revealing that his real ambition is to be a florist. "Each day would be different. Each arrangement a new challenge…Avoid the monotony." Agency is TDA_Boulder.
Credits
Client: FirstBank
Agency: TDA Advertising & Design, Boulder, Colo.
Jonathan Schoenberg, executive creative director; Barrett Brynestad, art director; Jeremy Seibold, creative director/copywriter; Susan Fisher, producer.
Production Company: HSI Productions
Ryan Ebner, director; Igor Jadue-Lillo, DP; Michael McQuhae, exec producer; Craig Repass, line producer.
Editorial: Cosmo Street
Katz, editor; Zoe Mougin, assistant editor; Patty Paz, producer.
Postproduction: Company 3 Los Angeles
Mike Pethel, colorist.
Visual Effects: Nave, Los Angeles.
Evan Parsons, designer
Audio: Lime Studios
Dave Wagg, engineer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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