FCB Chicago partnered with The Illinois Council Against Handgun Violence to create Unforgotten, a traveling exhibit that remembers actual victims of gun violence. Working with victim families, FCB Chicago created lifelike statues of the victims in their actual clothing. Each individual statue serves as an emotional and powerful reminder of the senseless loss of life due to gun violence.
Part of the overall campaign is this documentary video which shares personal stories behind the victims and chronicles the reactions of those who experienced this first exhibit.
Credits
Client The Illinois Council Against Handgun Violence Agency FCB Chicago Todd Tilford, chief creative officer; Chuck Rudnick, group creative director; Jordan Sparrow, art director; John Bleeden, executive creative producer; Rachel Chapman, creative producer; Hayet Rida, sr. strategic planner; Katie Swindler, director experience planning; Anthony Williams, copywriter; Derek Sherman, group creative director; John Skibicki, lead developer. FCBX (experiential agency) Marty Kane, management director. Production Lord + Thomas Ben Flaherty, film director; Katie Roach, Jared Stachowitz, exec producers. Editorial Steve Immer, sr. editor.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
