FCB Chicago partnered with The Illinois Council Against Handgun Violence to create Unforgotten, a traveling exhibit that remembers actual victims of gun violence. Working with victim families, FCB Chicago created lifelike statues of the victims in their actual clothing. Each individual statue serves as an emotional and powerful reminder of the senseless loss of life due to gun violence.
Part of the overall campaign is this documentary video which shares personal stories behind the victims and chronicles the reactions of those who experienced this first exhibit.
Credits
Client The Illinois Council Against Handgun Violence Agency FCB Chicago Todd Tilford, chief creative officer; Chuck Rudnick, group creative director; Jordan Sparrow, art director; John Bleeden, executive creative producer; Rachel Chapman, creative producer; Hayet Rida, sr. strategic planner; Katie Swindler, director experience planning; Anthony Williams, copywriter; Derek Sherman, group creative director; John Skibicki, lead developer. FCBX (experiential agency) Marty Kane, management director. Production Lord + Thomas Ben Flaherty, film director; Katie Roach, Jared Stachowitz, exec producers. Editorial Steve Immer, sr. editor.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
